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City of Santa Ana Website Redesign & Implementation of Drupal CMS <br />TRAINING <br />71. Provide manual for technical administration of the CMS. <br />72. Provide training manual for content contributors. <br />E. DESIGN REQUIREMENTS <br />360 will develop design themes that incorporate the City's branding elements with updated <br />colors, typography, layouts and other such elements. A focus of the updated design will be to <br />support improvements to user experience. <br />The new design should incorporate todays design elements used by progressive and <br />technology -friendly agencies also utilizing navigational trends that model the mobile user's <br />needs. For example, design should reflect use of images rather than text with use of <br />photography and graphics, the site should be nimble and portray a mood and a reflection of City <br />culture. The layout should be liquid rather than static with a focus on presentation <br />plan/information architecture (content placement and navigation). <br />The resulting website must be responsive meaning it will employ a responsive design that will <br />present the site's content in a style and layout that adapts to the capabilities and limitations of <br />the particular user agent (computer, tablet, mobile device, assistive browser etc.) being used to <br />visit the site. Optimization of delivered content will be accomplished by employing design <br />strategies such as progressive enhancement, fluid layouts, proportion -based grids, responsive <br />images, and CSS3 media queries. This responsive design should be friendly for touch based <br />navigation. <br />The website will function as an effective communications and marketing tool highlighting City <br />news, functions and services for the community and beyond. <br />The site must be unique, look professional, and uniformly represent the City in interaction with <br />residents, businesses, and visitors both current and potential. <br />The entry point for the site must represent the quality, character and embodiment of the City <br />allowing users easy access to information with minimal clicks. <br />360 will work with the City team to plan and organize information on the site, which most likely <br />will include planning sessions, regular meetings, and continued communication throughout the <br />duration of the website design project. <br />F. IMPLEMENTATION PLAN <br />360 will provide comprehensive website design, development, implementation, and project <br />management services to redesign the City's website and implement the Drupal CMS. 360 will <br />develop a Project Plan that describes the plan for performing the work required to meet the <br />project's requirements and objectives. Below is an overview of the implementation activities <br />and approach that 360 will use to fulfill the scope of services for this project. <br />1. Project Management <br />Scope of Work <br />25E-18 <br />