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SANTA ANA' CHAMBER OF COMMERCE May 22, 2017 Mayor, Mayor Pro Tem, City Council Members and City Manager 20 Civic Center Plaza Santa Ana, CA 92701 RE: City of Santa Ana 2017-2018 General Fund Trial Budget Dear Esteemed City Leaders: The Executive Committee members of the Santa Ana Chamber of Commerce Economic Development Council would like to thank you for partnering with us in providing $500k to support a comprehensive public relations outreach, Destination Santa Ana website development and ongoing Chamber business acquisition and retention events, all designed to increase tourism and thereby fuel economic development. As you know, the Economic Development Council, co-chaired by Marc Morley from the City's Economic Development Division and Michael Weisman, CEO of Amusement Park, is comprised of a diverse cross-section of city stakeholders representing every major sector including, commercial and retail business, education, arts, culture, development, technology, marketing communications, education, finance and healthcare. The collective vision of the Council is to propel economic development through the creation of unified communications campaigns, citywide events, and business retention programs all to position Santa Ana as the face of the "new urbanism" movement in Southern California. You will be receiving ongoing updates as to the progress of all of the above mentioned initiatives. It is in that spirit of partnership that we now ask for you to consider additional funding to further empower a comprehensive, sustainable marketing communications effort. It has been brought to our attention that another $500k (originally set aside in the current budget) remains available for complimentary efforts. We have authored a plan which enables us to move from the development phase of building a strategic PR plan and website infrastructure, to an activation stage of reaching the region with outbound marketing messaging. We are prepared to share that plan at your earliest convenience. We also realize that the city engaged with an external marketing firm for purposes of rebranding and that a report is due soon with recommendations for future communications. We propose that the city engages with the Chamber EDC to manage not only our current PR, website and event activities but also the rebranding recommendations coming from 1631 W. Sunflower Ave #C-35, Santa Ana, CA 92704 (714) 541-5353 75A-2-163