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Proposal to the City of Santa Ana <br />Executive Recruitment Services for City Manager <br />Phase 11 - Aggressive, Proactive, and Robust Recruitment <br />Task i - Identify and Contact Potential Candidates <br />This very crucial task will include a variety of activities. CPS HR will; <br />R Contact respected and experienced industry leaders to identify outstanding potential <br />candidates on a referral basis. CPS HR maintains a comprehensive; up-to-date database <br />of such professionals; however, we do not rely solely upon our current database. We also <br />conduct specific research to target individuals relevant to your specific needs and <br />expectations to ensure that we are thorough in our efforts to market this position to the <br />appropriate audience and to garner a diverse and quality pool of candidates. These <br />individuals, as well as other potential candidates, are typically contacted very soon after <br />they have received a recruitment brochure in order to maximize the impact of the <br />multiple contacts. <br />® Select top quality candidates for consideration from past recruitments. <br />® Provide each potential candidate with a copy of the recruitment brochure. <br />® Contact potential candidates by telephone to explain the career opportunity, answer <br />questions, and encourage them to submit a resume. Oftentimes this component <br />necessitates multiple conversations with the same person to pique his/her interest and <br />to answer his/her questions sufficiently. <br />As a consulting firm that interacts with hundreds of public <br />sector executives during engagements, we have a cadre of <br />individuals who we inform of recruitments, both to increase <br />the visibility of the opening and to attract appropriate <br />individuals who fit the special needs of our client. <br />Communication with these professionals ensures that an <br />accurate picture of the requirements of the job is apparent <br />and proliferated throughout their professional networks. <br />The approach utilized by CPS HR employs the following <br />techniques; <br />im Communicating to candidates, through advertising materials and verbal conversations, a <br />strong sense of the purpose and strategy of the City. For many talented individuals, <br />understanding these aspects is one of the key motivators to compete in such an <br />environment, <br />® Providing guidance and resources to candidates regarding the area's cost of living, mean <br />and median housing prices, higher education opportunities, K-12 education information, <br />and other aspects of interest to those who are considering relocating to the area. We <br />have found that potential candidates sometimes make the decision not to apply based on <br />CPS HR OEMCONSULTING <br />Page 15 <br />