25B - AGMT - CITYWIDE SAFE ROUTES TO SCHOOL

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Meeting #2: a Present suggested priority school area walking audit findings, recommended Safe Routes to School Corridors, and engineering countermeasure assessments • Present the draft SRTS Plan, including non - infrastructure program recommendations and the Plan's Implementation Strategy At both meetings, Alta forms to participants to back and suggestions process. will circulate evaluation allow for additional feed - n improving the planning Language interpretation services will be made available at both community meetings (up to three). Additional language interpretation will be consid- ered, as requested by the City and PDT. Alta will use multiple strategies to advertise the citywide community meetings, determined in discussions with the City and PDT. These strate- gies might include: n Presentations to school staff, at PTA meet- ings, to neighborhood groups, etc. • Social media platforms such as Facebook and Twitter Flyers, posters, and other announcements such as take-home handouts, announce- ments on school campus marquees, and posters and flyers at school events, churches, and community events Coordination with other active transportation plans/projects in Santa Ana and other regional efforts to leverage stakeholder contacts and involvement. Latino Health Access (LHA) has agreed to partner with us to actively provide assistance with marketing to the community; our budget includes a stipend to compensate LHA for outreach support. Parent advocates from the City will also recom- mend tailored strategies for outreach to our diverse student population and their families. These strate- gies may vary from school to school depending on the ethnic, racial, and linguistic composition of the students and their families. Our graphic design team has worked with numerous communities to create a 'look and feel' for SRTS plans and programs, and we will create a unique font and color scheme for the Santa Ana SRTS Plan that will provide consistency and legiti- macy throughout the project. 11 Alta will develop content for up to four (4) social media posts and up to three (3) print -ready marketing materials (flyers, posters, etc.) for each community meeting using the final graphic scheme, adjusting the text content to fit with each school site as needed. We will provide outreach materials in electronic PDF and Microsoft Word copies, so the project partners can adjust the minor details if needed. We will prepare black and white versions for reproduction on school printers, and templates will help future implementors quickly have the docu- ments they need to conduct outreach. Our multi- lingual team will provide the outreach materials in up to 3 languages; we assume the City will provide translation into other languages as needed. Alta will also create one (1) introductory PowerPoint presentation that can be used for all meetings the PDT group members wish to have with stakeholder organizations, such as school PTAs. Alta can translate this presentation for up to 3 languages; we assume the City will provide translation into other languages as needed. TASK 2.8. DEMONSTRATION PROJECT AT OUTREACH MEETING Alta will identify a specific infrastructure project at one of the suggested priority school locations or along a suggested priority SRTS Corridor for a pop-up/"tactical urbanism' demonstration to immediately illustrate the benefit of adding active transportation infrastructure. Alta is currently leading the Southern California Association of Governments' (SCAG's) Go Human Tactical Urbanism Phase 2 events and will integrate many of the proven strategies from that series into this demonstration. Alta will work with City and school district staff to finalize a site plan and coordi- nate permitting, with the understanding that the demonstration would be no more than 1-2 blocks in scale, and may possibly only exist in front of one school. Depending on the availability of mate- rials and volunteers, the project may be smaller. For maximum impact, Alta recommends to tie the demonstration to an existing community event or a project community outreach meeting. Exact project elements will be determined through a collaborative design process with City and school district staff, as well as access to donated or borrowed materials. Materials will need to be affordable and easily replaceable, due to the likeli- hood of damage or vandalism, which is expected if left in place for more than a week or two. Alta will coordinate with SCAG to potentially utilize 25B-17