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LS 925.17 <br />ORDINANCE NO. NS -XXX <br />AN ORDINANCE OF THE CITY COUNCIL OF THE CITY <br />OF SANTA ANA APPROVING AN AMENDMENT TO <br />PROVISIONS OF SPECIFIC DEVELOPMENT (SD) NO. 60; <br />PERTAINING TO THE SANTA ANA AUTO MALL, <br />RELATING TO THE SIGNAGE REQUIREMENTS <br />THE CITY .COUNCIL OF THE CITY OF SANTA ANA DOES ORDAIN•,AS' <br />FOLLOWS: <br />'Section 1. Th.e,City Councilof the City of Santa. Ana hereby finds,•deterrnines <br />and declares as follows: <br />.A. In a continuing effort to establish high-quality development' standards and <br />to create a user friendly environment for the business community within the city, the. <br />applicant is requesting that the existing .signage requirements for Specific: Development <br />(SD):No. 60 be revised in order to construct a. new75-foot'tall full color electronic digital <br />messeige'board.. <br />B. After a :thorough analysis of the signage code requirements for Specific <br />Development (SD) No. 60, -specifically Section 8 m <br />(A) of the zoning docuent, staff <br />identified the applicant's request to revise the allowed signage type, ,the maximum <br />allowed height and maximum allowed sign face square footage for a pylon sign <br />dedicated to the Santa 'Ana Auto Mall development site. The proposed changes to the <br />allowed signage requirements for a pylon sign enable the City to implement a regulatory <br />framework that both ,protects the health; safety, and welfare of the city and offers <br />.alternative forms of business growth .and identification 'for business operators and <br />o <br />developers. Staff analyzed several projects With similar characteristics including physical <br />construction of large pylon signs in automobile dealerships or other commercial uses that <br />have already provided signage of this extent. In addition to allowing a taller and larger <br />pylon sign, the applicant has also requested that the construction of the sign•allow for a full <br />color digital electronic message displaysign. By making this change, staff guarantees that <br />the proposed sign will meet all applicable development standards set forth`in the Specific <br />Development No. 60. <br />C. Section8 of Specific Development (SD) No. 60 describes•all signage types <br />allowed and addresses the signage requirements for each type of sign. Currently the <br />applicant is only requesting to modify Section 8(A)(1) through Section 8(A)(4) which state <br />that a proposed electronic reader board pylon.sign can have a maximum height'of 70 feet <br />and,a maximum"face area square footage of 835 square feet. The applicant has requested- <br />that <br />equestedthat signage requirements for a pylon sign consider the 'installation of an electronic full <br />Ordinance No. NS -XXX <br />EXHIBIT 5 Page 1 of 4 <br />75A-13 <br />