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color digital electronic message display sign and be allowed a maximum height of 75 feet <br />with the face area square footage Maxim um. allowed being 1,200 square feet, In an effort <br />to. provide a modem approach to signage and considering the recent remodeling of the <br />majority of automobile dealerships within the Santa Ana Auto Mall, staff has also revised <br />Section 8(A)(4) to be removed in its entirety. The last sub -section allowedfor individual <br />dealerships to place •a'logo or manufacturer's product name on the solid,portion of the <br />Pylon structure. The determination was made to remove such sub -section in order to <br />guaranteethat a clean, sleek, and full color digital electronic message display sign will <br />complete the look'forthe Auto Mall that proJides'an industrial, Modem style. <br />D. On September 25, '2017 the Planning Commission 'held 'a. duly noticed <br />,public hearing on Zoning Ordinance Amendment 2017-03. <br />E. The City Council has held,a noticed public hearing on this Ordinanceand <br />has. considered all,testimony, presented .thereto: <br />THE CITY COUNCIL OF THE CITY OF SANTA ANA DOES HEREBY ORDAIN AS <br />FOLLOWS: <br />Section 2: In orderto implement a regulatory framework that both protects the health, <br />safety, and welfare of. the :city and promotes business growth for business operators and <br />developers, Section 8 of the Specific• Development ,(SD) No..- 60 is hereby. amended such that it <br />reads as follows: <br />&&tion B. Signage Requirements. <br />A. Electronic Reader-E3eaFd Pylon Sign.. <br />1. One full, color -digital electronic message <br />display sign for the.Santa An Auto Mall shall be permitted <br />along the Newooit-Costa Mesa Freeway (SR -55):, The sign shall <br />be located on parcel 6 or parcel7 per Exhibit A. <br />2. The maximum'height of the readier board sign shall 6e 7- <br />0 75 <br />feet •in , height: <br />3. The maximurri square footage.of the dig_ ital sign face shall be up <br />Lo 9W 1:200.square feet. <br />4, Thliep s, the area feF. .. �.. a i a I h <br />limit eitheF the registeFe4 lege er t <br />, PFGd Gt .. QGIGFS utilized shall be the t <br />;31k�2-BF�126k. <br />brd_ina_ nce _No.'NS-XXX <br />Page 2 of 4 <br />75A-14 <br />