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CASE STUDY 3 <br />Account Contact: --. <br />Vietnamese Culture Alliance, Alicia Jao Fox, Executive Director <br />glqtg-.jao@gmail.com <br />gmail,com <br />C�canr�c;'i6 �%utld <br />Public Relations for Courage to Rebuild Public Art Project <br />Ove¢vis,4w Thr: A(,(-- Agency col awrated mth the Vielname,e C ul`kme Nlia Ge 21+i b 2(217 to do.volop <br />an i npael° d PH camoaip sunounc)mg Courage to Rebuild. the public art project cornniemaorating the <br />(P aonly ••spry of Vietntamess immigration to the US. The p of ct begnni Mth an lotemational call to <br />artists io submit proposals fol j,.ffy consideration. Five artistic tirialists from around thra world vvere <br />Mentihatt ai)d orae a tt i, kcal VieAnarne ;e artist James Dinh was seiecied to crear a a xtrrnanent public <br />sr.,ulove ID be installed at Aslan Garden Mall in Westminstet <br />Program ot)jectivas: The goal of the campaign was to generote avraienass surrounding the <br />Viawarn x. American achy-vements In the US and history of the con cruw)jty The carnpaign positioned <br />Asian Garden Niall I itile Saigon and W estminstet as cultural destinatio s, for the Vl >tnarnese and <br />greater topic Ri roily to vi ii, enjoy, learn and experience history and art <br />war«pe; o, Woik,. <br />PR pan ai yr la�txr; Ana Ing I os� cu"�cn <br />Prosy ielFaszo &. fr a pitching <br />Media event m:aorJgoinenl <br />It, Little Saigon, Connections to Vietnam Polon Deep <br />a <br />`OT' Two Lineages' public artwork <br />to be unveiled at Asian Garden <br />Mall. on May 20 <br />- It, CnH13u 9'mblko icnnlit <br />