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THE CAMPAIGN <br />GOALS OF THE WINGS OF THE CITY PROJECT <br />�Generrate media, visitor attention and local i�warenes s surrounding thea Wings of <br />the City and its impact on the community and beyond <br />-Develop a strategic. and aggressive; public: relations and outreach plan that will <br />reach target audience demographics, build massiwe national and local <br />awareness through earned media placements and convert awareness and press <br />into event attendance and visitors. <br />-Position Wings of the City as one -of -a -,kind, veaiable, positive, meaningful and. <br />an exciting public project for the local community and tourist demographics. <br />CAMPAIGN TACTICS <br />»Develop a target list of media frond the agency databases to communicate with <br />about ;Kings of the City. <br />,Develop media materials and boile t'Plrate r nr salting t > highlight the various <br />intea,ast points of the project and what makes, it rneaningful. <br />Cortin i,aei! r -�dia pitching and communication anicatlon with the press and target groups <br />In F Ins i(e (,ov?rage across broadcast, print, cir„r.:{ clagit al cC3Ui” e'> 11'; local, national <br />sand !()t'cmr Aiona' media, througNuut O)e pre and post unveiling ov(?nt <br />-,Creat. and manage, strategic experierwf3;> fOr pros, VlPs rar4d cornrnunity <br />J <br />lac�Gat; rr <br />urfln,"O vvlin digilai influencers and not;, 3U celebrities i() attend the urlvciling <br />ev ,nt and ` iir)i- Meir oxperiL?Ill',e to C)emer Ae bu_ ,/ ncl f.'stablis-h crodibillty <br />TARGET MEDIA ANGLES (not limited to) <br />,Arts, and (;rdtur- <br />a)- Y}i;�?riftar Ia�ial;ar Ii. <br />I__rfe stvle <br />li-tavel <br />Nabcjni it � International <br />oeci,al ii it{ "'Its <br />