Laserfiche WebLink
Exhibit 3 <br />Ryan Chase <br />President <br />Downtown Inc. <br />200 N. Main St. <br />Santa Ana, CA 92701 <br />David Cavazos <br />City Manager <br />City of Santa Ana <br />30 Civic Center Plaza <br />Santa Ana, CA 92701 <br />November 22, 2016 <br />Dear City Manager David Cavazos, <br />Raul Yanez <br />President <br />Santa Ana Business Council <br />400 E. 4th St. <br />Santa Ana, CA 92701 <br />In 2014, the City of Santa Ana and downtown BID groups entered an agreement to increase the <br />price of parking downtown with the requirement that parking revenues be reinvested in the downtown. <br />This program has been widely successful: adding four new beat cops to our streets. improving lighting <br />in the parking garages and constructing a public bathroom on 3rd and Bush Streets. In the initial talks <br />between the City of Santa Ana and the downtown BID groups, these projects and others were listed on a <br />spreadsheet of projects to fund from the parking revenue. One of the original line items in the parking <br />proposal was to give $100,000 to each BID management organization to expand marketing and <br />promotions for downtown_ <br />At the time, the BID groups requested that the $200,000 proposed to be given to them be used to <br />create a City of Santa -hosted validation program that would allow customers to gain access to some free <br />parking while shopping downtown. In our more recent conversation with downtown liaison Victor <br />Negrete, we learned that the City has assessed that implementing the validation program as a marketable <br />public program is not possible in the way we had originally hoped. Therefore, we are writing to request <br />25D-27 <br />