2017-086 - Approving the Title VI Compliance Plan

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CITY OF SANTA ANA TITLE VI - PUBLIC PARTICIPATION PLAN IDENTIFICATION OFSTAKEHOLDERS Stakeholders are those who are either directly, or indirectly, affected by a plan, or the recommendations of that plan. Those who may be adversely affected, or who may be denied benefit of a plan's recommendation(s), are of particular interest in the identification of specific stakeholders. Stakeholders are broken down into several groups: general citizens, minority and low-income persons, public agencies, and private organization and businesses. General Citizens: There are 324,538 residents in the Santa Ana area (U.S. Census, 2010). Around 78.2 percent are persons of Hispanic or Latino origin. 46 percent of the population consider themselves to be White; 10.5 percent reported as Asian; 1.5 percent is Black persons; and 1 percent is American Indian and Alaska Native persons. 82 percent indicated they spoke a language other than English at home. Low-income: Low-income households (below poverty level) account for 18% of all households in Santa Ana and should be given every reasonable opportunity to provide input on transportation plans and programs. Public Agencies: Public agencies can provide valuable input to the planning process, in addition to assisting in gaining attention from traditionally under -represented populations. Private Organizations and Businesses: Private organizations and businesses offer a number of perspectives that are valuable to the planning process. Often, transportation for employees is of critical concern to private sector employees. For that reason, representation of private business interests will be welcomed in the planning process. Engaging'minority and Limited English Proficiency populations can be challenging. Below is a list of outreach techniques that the City will use to actively solicit public input in the planning process of a project. Newsletters: Quarterly newsletters will be available in both print and e -formats. Newsletters provide the public and local government partners with progress updates on projects and programs. These newsletters i I I provide a frequent channel of communication with the public and allow the public to stay informed. Website: A well organized and engaging website is the cornerstone of the City's communication strategy. The website will offer a user-friendly structure and linguistic style understandable to lay people interested in projects and the planning process. In addition, the website will be developed