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Presentation and Approval of the Zoo Master Plan <br />March 6, 2018 <br />Page 2 <br />the Santa Ana Zoo to compliment rather than compete with other local zoos. In 1998, the Master <br />Plan was amended to include the current children's zoo and the Crean Family Farm. <br />In the years since 1990, the zoo industry has changed dramatically and the Zoo's present Master <br />Plan is outdated. Instead of only presenting a broad menagerie of animals as was the practice in <br />the past, zoos today are focusing on saving endangered animals from extinction while teaching <br />visitors to conserve the animals and plants in their local communities and wildlands. Many of the <br />animals that were called out in the 1990 Zoo Master Plan are no longer kept in American zoos. In <br />the Zoo's last Association of Zoos and Aquariums (AZA) Accreditation Report, the commission <br />noted that the Zoo's facility plan and strategic business plan are both out of date and should be <br />updated to reflect today's environment. <br />AZA is a non-profit organization representing more than 230 zoos and aquariums in the United <br />States and overseas. AZA has been the primary accrediting body for zoos for over 40 years. <br />Maintaining AZA accreditation is essential in providing access to critical animal conservation <br />programs and resources, improving access to funding and grants, easing permitting processes, <br />and increasing public trust that an organization meets or exceeds current professional standards. <br />In 2017, the Parks, Recreation and Community Services Agency hired CLR Design for the <br />development of a new Zoo Master Plan. The Zoo Master Plan was facilitated by CLR, through a <br />planning team including consultants, City staff, and community supporters. <br />• Gregg Leicester, ASLA — Principal, CLR Design, a multidisciplinary zoo design firm. <br />• David Walsh — Principal, Zoo Advisors, a full-service firm providing business, organizational, <br />and financial expertise to zoos. <br />• City Staff — Representatives from the Zoo, PRCSA Community Services, PRCSA <br />Administration, Public Works Agency, and Planning and Building Agency. <br />• Zoo Supporters — Staff and volunteers from Friends of Santa Ana Zoo, the Zoo's 501(c)(3) <br />non-profit partner. <br />• KPFF — Multi -disciplinary engineering firm. <br />Throughout the eight-month planning process the planning team participated in a number of <br />workshops which included a site inventory and analysis, concept testing and development, and <br />final plan development. This new 20 year Master Plan is a blueprint for the Zoo to expand and <br />improve its facilities to continue its profile as a treasured community asset. The Master Plan is not <br />just a physical plan, it addresses the core of why the Zoo exists and sets its future direction. <br />A phased approach for implementation is supported by the Strategic Plan which presents a <br />balanced funding model with funding from earned (admissions, rides, programs), contributed <br />(donations), and public funds as mechanisms to implement the plan. Additionally, the City of Santa <br />Ana and Friends of Santa Ana Zoo are supporting implementation of this plan through funding of <br />a renovation of the Amazon's Edge Exhibit with a new giant river otter habitat and primate trail. <br />Funding is provided through park fee money, grants, and fundraising. <br />65A-2 <br />