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S L P R O POSA L <br />City of Santa Ana I Water Resources Division <br />RFP #17-131 <br />LETTER OF INTRODUCTION <br />One of the most important functions of the City of Santa Ana Public Works Agency is to <br />maintain a healthy, reliable and safe drinking water supply for residents. An essential part of its <br />role is to keep residents apprised of ongoing PWA projects, critical announcements on an as - <br />needed basis, other important initiatives such as ongoing water conservation and pollution <br />reduction, as well as educational and rebate programs available to the public. <br />The Water Resources Division is an award-winning agency that has earned recognition over the <br />past 7 years for producing among the nation's best and highest quality tap water. The division <br />also has been recognized in recent years for its reliability, efficiency and green approach to <br />public works projects by such prestigious organizations as the Institute for Sustainable <br />Infrastructure (ISI), Southern California Chapter of the American Public Works Association, <br />(APWA), Orange County Engineering Council (OCEC), and California Municipal Utilities <br />Association (CMUA). Just last year, CMUA honored the City of Santa Ana with the 2017 <br />Resource Efficiency & Community Service Award. The award recognized the City's successful <br />community program "Every Drop Counts: Let's Not Waste It" as the Best Water Program in the <br />small utility category. <br />Understanding of Need <br />Straightline Communications (SL) looks forward to the opportunity of building upon the PWA's <br />legacy within the scope of this proposal, which the City of Santa Ana Public Works Agency has <br />identified as follows: <br />Interactive, web based and printable [PDF] Water Quality Consumer Confidence Report <br />(WQCCR) in English and Spanish. <br />• Ongoing updates to the City's web -based WQCCR. <br />Marketing collateral such as bus shelter ads, banners, posters, flyers, brochures, postcards, <br />bill inserts and letters. Special pieces to promote campaigns such as Youth Activity <br />Workbooks and Teacher's Packets for the Water Youth Poster contest. Many of these <br />collateral will be in English, Spanish and Vietnamese. <br />• Media relations including press release writing, story pitching, media outreach and target <br />media list maintenance as needed. <br />• Marketing and community outreach campaigns, including <br />o Annual Water Youth Poster Contest <br />o Every Drop Counts <br />Page 2 of 24 <br />25E-24 <br />