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S L P R O P O SAL <br />City of Santa Ana I Water Resources Division <br />RFP #17-131 <br />o Fill It From The Tap! <br />o Mayor's Challenge <br />o Santa Ana's Award Winning Water <br />o FOG and SoCal Water$mart Rebate programs <br />• General copywriting and editing including but not limited to: <br />o Water and wastewater system articles for the City's various communication channels <br />including Santa Ana Green, Nixel, website [santa-ana.org] <br />o Posts for the City's social media channels <br />o Rate notices <br />o Awards submissions <br />o Speaking points, scripts and content for PowerPoint and other multi -media <br />presentations. <br />• Other ancillary services to support the Water Resources Division such as researching and <br />recommending promotional items and vendors, attending meetings, program management <br />and logistics, and strategic partnership development as needed. <br />We present our firm profile and experience, relevant project experience, an organizational chart <br />and team bios, as well as references, beginning on the following page. <br />Our "Scope of Services" under "Exhibit A" further outlines our understanding of the Water <br />Resources Division's needs, our approach, a detailed explanation of activities, an <br />implementation plan and a timeline to complete the deliverables. A corresponding budget or <br />"Fee Proposal" is included under separate cover as required in the City of Santa Ana's RFP. <br />We have reviewed and concur with all provisions as contained in the sample "Standard <br />Agreement" provided by the City of Santa Ana. <br />We look forward to answering any questions you may have regarding this proposal and thank <br />you again for the opportunity to respond to your RFP. <br />Linda O'Hanlon Date <br />President <br />Straightline Communications LLC <br />25E-25 Page 3 of 24 <br />