25E - AGMT WATER QUALITY REPORT - Laserfiche WebLink

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S L P R O P OSA L City of Santa Ana I Water Resources Division RFP #17-131 QUALIFICATIONS & EXPERIENCE Straightline Communications LLC is a strategic public relations and marketing firm based in Los Angeles, California. Since 1991, our overriding focus is to develop meaningful solutions for companies and organizations to more effectively influence their target markets and achieve their goals. We've supported large companies across a broad range of industries, and we've helped start-up ventures get on their feet. We've also aided non-profit organizations to develop core messages to create mindshare about social issues. Large and small, we value each of our clients and are proud of the long-term client relationships we've maintained over the years. As a value driven agency, we operate on a cost-efficient basis but have the wherewithal to service all our clients' needs—drawing on a diverse range of in-house and third party resources. Our structure allows us to bring together the right teams and resources at the right time. We move fluidly with our clients, adjusting according to their needs. Our biggest asset is our associates who are experienced professionals that come from large corporate or PR agency settings. What does all this mean to clients? We deliver large agency strategic thinking and services without high overhead costs and layers of account management. Our current clients include Lockton Insurance Brokers, LLC, the law firm of Roxborough, Pomerance, Nye & Adreani, Motion Picture & Television Fund, and Jiaflix Entertainment. Due to our structure and current workload, Straightline is fully capable of fulfilling all services and deliverables outlined in this proposal. RELEVANT EXPERIENCE Over the years, Straightline Communications has developed marketing collateral for various municipal water agencies including West Basin Municipal Water District, Central Basin Municipal Water District, Mesa Water District, and City of Santa Ana, Water Resources Division. These projects include quarterly newsletters for water customers; development of an RFP for Brand Identity Guidelines, based on our expertise in campaign and corporate branding; a wide range of activities for the City of Santa Ana's Water Resources Division including: the development and management of community outreach campaigns, strategic partnerships, event planning, production of annual WQCCRs, development and management of a CCR microsite (santaanaccr.org) as well as the PWA's water/sewer section of santa-ana.org, development of a full line of marketing collateral, and the creation of outdoor signage and banners. Page 4 of 24 25E-26