25E - AGMT WATER QUALITY REPORT - Laserfiche WebLink

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S L P R O P O SAL City of Santa Ana I Water Resources Division RFP #17-131 TEAM BIO Linda O'Hanlon Linda O'Hanlon is a communications specialist with more than 28 years of diversified experience in public relations and marketing. As president of Straightline Communications LLC, she directs all facets of public relations/marcom activities for clients and counsels senior management on strategic issues and planning. Her expertise includes structuring and implementing consumer, business -to -business and internal communications programs involving strategy counseling, media and community relations as well as the development of marketing collaterals and corporate advertising. Over the course of her career in communications, she has helped deliver results for well known companies such as Time Life, Holiday Inn, Coldwell Banker, Forest City Properties, Melvin Simon & Associates (now Simon Properties), and Superior Industries International, Inc. She has structured, implemented and managed community outreach campaigns for public water agencies and integrated corporate communications programs for companies in industries ranging from real estate, hospitality, legal, and financial services to manufacturing, healthcare and insurance. • Positioned client executives as ACA thought leaders in the entertainment industry, securing interviews and stories in national business publications including Wall Street Journal, Bloomberg/Businessweek, Inc., USA Today, Kaiser Health News, US News & World Report, MarketWatch and CFO magazine. • Spearheaded a national media campaign for Coldwell Banker, achieving coverage in all major markets including local network news, national syndicated television and radio programs, daily newspapers, and national publications such as the Wall Street Journal and USA Today. • Established a bilateral consumer and business -to -business communications program for a real estate organization; achieving in the first year +100 articles in trade publications and newspapers statewide. • On behalf of a regional bank, implemented a cohesive sales and account retention program involving corporate positioning and message development, industry -targeted letters, customer satisfaction surveys, direct mail, and advertising. In addition to organizing client events and industry panel discussions on behalf of select clients, she has also managed publicity for fundraising events including UCLA Surgery Department, UCLA Center on Aging (now known as the UCLA Longevity Center), and Phoenix House. 25E-29 Page 7 of 24