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S L P R O P O SAL <br />City of Santa Ana I Water Resources Division <br />RFP #17-131 <br />David Barker <br />David is a creative director and multimedia designer who brings our clients' projects to life. <br />With more than 25 years of experience working in Central London, Sydney and now the US, he <br />oversees all aspects of Straightline's project design process, from the conceptual stages to final <br />product delivery. However, David's true strength is how he thinks: he gets the big picture. He is <br />a creative, visual thinker who takes an idea through multiple stages, shaping the idea into a <br />reality. <br />David is expert at corporate identity, rebranding, packaging, environmental graphics and other <br />design mediums such as electronic billboards, vehicle wraps, and exhibit booths. He has <br />developed branding for campaigns and a wide range of collateral materials including brochures, <br />stationery packages, flyers, tent cards, banners, newsletters, advertisements and <br />signage for Straightline clients. <br />His ability to transcend all areas of design—from initial identity programs, through physical and <br />environmental application, to print and marketing campaigns—makes David an important asset <br />to our creative team. <br />His experience includes working with small businesses, retailers and corporate clients, including <br />well known brands such as Mikawaya, Gucci, Legal & General, AXA, Sydney Olympics 2000, <br />Disney, Australian Recording Industry, Golden Wonder, Los Angeles Ballet Academy and <br />Meiko. <br />25E-31 Page 9 of 24 <br />