MAGELLAN ADVISORS - 2018 - Laserfiche WebLink

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B, Community Anchor Interviews We will hold interviews with each community anchor in Santa Ana to gain an understanding of their current and future broadband and technology needs. The format for these may be one-on- one in some cases or group in other cases depending on the size of each community anchor and Importance to the project. We will work with the Santa Ana team to identify community anchors across education, healthcare, municipal, public safety, state, regional and other organizations. C. Enterprise Business Interviews For large businesses in Santa Ana, we propose to hold one-on-one Interviews to understand their current and future broadband and technology needs. We find that individual Interviews work beat for large businesses because they are able to share more information with us one-on-one versus a group setting. Large business Interviews are important to Identify key business anchors that may utilize the City's network. D. Small & Medium Business Interviews For small and medium businesses in the Santa Ana, we propose to hold focus groups to understand their current and future business and technology needs. We find that these can often times be coordinated through local economic development personnel or the local chamber of commerce. Focus groups containing 10-20 businesses each provide valuable Information that we will utilize to plan broadband strategies for Santa Ana. Competitive Landscape Assessment Magellan will work with Santa Ana to determine the current broadband environment, including updated maps of broadband availability, speeds and providers. The market assessment will determine the services that are available, providers, service level, pricing, and access. We will document all publicly owned and privately owned networks in the communities and build a comprehensive GIS -based broadband map to Illustrate how each community Is served by broadband and what providers currently serve the market. Our survey will provide speed testing tools so that residents and businesses can report ACTUAL SPEEDS and experiences, versus what is advertised on providers' websites. We will provide you with a graphical and visual representation of the current market, based on the survey and data collected for the market. This graphical representation will give you unique and valuable data on the actual broadband market in Santa Ana so you can understand the following: 1. Actual speeds that residents and businesses are receiving; 2. Actual pricing that residents and businesses pay for services; 3. Territories for providers operating in each community; 4. Customer satisfaction levels with broadband providers; 5. Key issues that Impact customers across the city. C. Interim Guidelines www mannihn.advisnm corn 12 2017 Magellan Advisors