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LS 11.21.17 <br />ORDINANCE NO. NS -2933 <br />AN ORDINANCE OF THE CITY COUNCIL OF THE CITY <br />OF SANTA ANA APPROVING AN AMENDMENT TO <br />PROVISIONS OF SPECIFIC DEVELOPMENT (SD) NO. 60, <br />PERTAINING TO THE SANTA ANA AUTO MALL <br />RELATING TO THE SIGNAGE REQUIREMENTS <br />THE CITY COUNCIL OF THE CITY OF SANTA ANA DOES ORDAIN AS <br />FOLLOWS: <br />Section 1. The City Council of the City of Santa Ana hereby finds, determines <br />and declares as follows: <br />A. In a continuing effort to establish high-quality development standards and to <br />create a user friendly environment for the business community within the city, the <br />applicant is requesting that the existing signage requirements for Specific <br />Development (SD) No. 60 be revised in order to construct a new 75 -foot tall full <br />color electronic digital message board. <br />B. After a thorough analysis of the signage code requirements for Specific <br />Development (SD) No. 60, specifically Section 8(A) of the zoning document, staff <br />identified the applicant's request to revise the allowed signage type, the <br />maximum allowed height and maximum allowed sign face square footage for a <br />pylon sign dedicated to the Santa Ana Auto Mall development site. The proposed <br />changes to the allowed signage requirements for a pylon sign enable the City to <br />implement a regulatory framework that both protects the health, safety, and <br />welfare of the city and offers alternative forms of business growth and <br />identification for business operators and developers. Staff analyzed several <br />projects with similar characteristics including physical construction of large pylon <br />signs in automobile dealerships or other commercial uses that have already <br />provided signage of this extent. In addition to allowing a taller and larger pylon sign, <br />the applicant has also requested that the construction of the sign allow for a full <br />color digital electronic message display sign. By making this change, staff <br />guarantees that the proposed sign will meet all applicable development standards <br />set forth in the Specific Development No. 60. <br />C. Section 8 of Specific Development (SD) No. 60 describes all signage types <br />allowed and addresses the signage requirements for each type of sign. Currently <br />the applicant is only requesting to modify Section 8(A)(1) through Section 8(A)(4) <br />which state that a proposed electronic reader board pylon sign can have a <br />maximum height of 70 feet and a maximum face area square footage of 835 square <br />feet. The applicant has requested that signage requirements for a pylon sign <br />consider the installation of an electronic full color digital electronic message display <br />Ordinance No. NS -2933 <br />Page 1 of 5 <br />