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Appendix <br />ATTACHMENT 1 <br />SCOPE OF WORK <br />CITY OF SANTA ANA <br />REQUEST FOR PROPOSALS <br />FOR <br />SERVICE AND FINANCIAL SUSTAINABILITY ANALYSIS <br />RFP NO.: 18-103 <br />BACKGROUND AND INTRODUCTION: <br />The Parks, Recreation and Community Services Agency's (PRCSA) General Fund budget in FY 2018-2019 is <br />$21,173,178. The Agency has 74 full-time employees and 400 part-time employees. The Agency is composed <br />of four Divisions: Administrative Services, which handles Park Planning and Maintenance and Budget and <br />Accounting, Santa Ana Zoo, Recreation Services, and Library Services. Each Division is headed by a manager <br />who reports to the Executive Director. <br />With the scarcity of resources, the PRCSA needs to review existing processes and services to determine the future <br />of the agency and how best to proceed. The City of Santa Ana is a high-density community that relies heavily on <br />city services and facilities. The parks system is heavily used which reduces the useful life of facilities and <br />increases the costs of maintenance. The recreation programs are in high demand which require staffing to <br />adequately manage the programs. Various services have a fee associated that cover the cost of the service, but in <br />most cases the services are subsidized or free. The agency in general requires a process by which it can sustain <br />itself for the long-term. <br />The PROPOSER will implement a process that will result in organizational sustainability through a logical <br />resource allocation model and pricing strategies and methods. The objectives of the study are to become familiar <br />with the current values, vision, mission and goals of PRCSA and the communities served including current <br />programs and facilities, their revenue sources and marketing strategies. The consulting firm will conduct an <br />extensive public involvement process to vet or refine community values and issues leading to PRCSA's vision. <br />When all the data has been gathered it must be analyzed and presented in a clear and concise final report including <br />a comprehensive plan of implementation and action steps to achieve the financial goals. <br />CONSULTANT'S OBLIGATIONS <br />Requirements <br />1.1. PROPOSER shall become familiar with the current values, vision, mission and goals of PRCSA. <br />1.2. PROPOSER shall become familiar with the current programs and facilities offered by PRCSA, <br />their revenue sources and marketing strategies and assess the public demand for services. <br />1.3. PROPOSER shall provide ample opportunities for community engagement. <br />1.4. PROPOSER shall guide and/or recommend a public involvement process to vet or refine <br />community values and issues leading to PRCSA' S vision including: <br />1.4.1. All planning areas and their respective governance <br />1.4.2. Overlapping jurisdictions <br />City of Santa Ana RFP 18-103 <br />Z 15 <br />