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Task 3.2 - Organizational Awareness As part of the discovery sessions, UtiliWorks will work with the City to identify the key topics that will drive the content of the utility organizational awareness campaign. Topics may include: • AMI project benefits and information sharing • Transitional change effecting the organization • Theft Detection and Enforcement Policy • Green Initiative Concepts developed with AM] • Areas of concern including . RF, Privacy, Cyber Security, etc. UtiliWorks will work with the City to develop the content appropriate for internal staff that will be published at various stages of the project. The content may be published via an e-mail newsletter, printed flyers, or other formats as deemed appropriate by the utility. UtiliWorks will also support the City in its effort to present this information to staff and field questions accordingly. Assumptions: UtiliWorks will assist in the development of content Delivernbles: Content to be used for internal communications Task 3.3 - Customer Communications UtiliWorks will work with the City to develop the content for a variety of customer facing materials. Customer outreach and education pieces are expected to include: • Door hangers • Status letters • Press releases • Brochures • Webpages UtiliWorks will advise the City on the timing of releasing the Information pieces to the customer base. Many of these materials wilt be distributed in parallel with other information pieces. Assumptions: UtiliWorks will assist in the development of content. The list of customer education and outreach materials above can be modified based on the outcome of the discovery sessions if the approximate level of effort is commensurate and the changes are agreed upon by the City and UtiliWorks. Santa Ana will employ a graphic designer to assist with visual layouts and design. The printing, shipment and dissemination of materials will be handled by the City. Deliverables: Content to be used for external customer communications Task 4- Full Deployment Quality Assurance and Quality Control Task 4.1 - Oversee and Support Full Deployment Upon Santa Ana acceptance of the Proof of Concept and approval to proceed with Full Deployment, UtiliWorks will provide structured project management to ensure that atl project tasks during the full deployment phase are executed in a timely, organized fashion. Given UtiliWorks field deployment expertise, we will provide the City with well -considered advice and recommendations on how to address potential issues or road blocks during this phase. The City of Santa Ana Page 1 11