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HOW Do We Do What We Do? <br />Over 100 years ago, our founder, Dale Carnegie, set down the <br />principles of success in any endeavor —How to Win Friends and <br />Influence People. Those principles, updated for the 21st century, <br />are the foundation of what we do. We help people achieve success by <br />utilizing these core concepts of human behavior and thereby <br />unleashing the leader in each of us. Our "product" is for the <br />confident, empowered, inspired and enthusiastic individual who is <br />ready to achieve excellence. That is our: W0,11 <br />%a! Chan <br />''o.1� 9@ o er °rr <br />LC np <br />�1 <br />co <br />110- +- _• <br />a <br />WOW IS A TRANSFORMATIONAL EXPERIENCE THAT IS ACHIEVED THROUGH <br />OUR UNIQUE METHODOLOGY. <br />WOW IMPACTS EMOTIONS AND SHIFTS THINKING SO WE ARE MORE <br />INTENTIONAL ABOUT PERFORMANCE CHANGE. <br />Page 417 <br />