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Annual Brochures/Mailings mailed to each Residential Customer, quarterly <br />newsletters, social media targeted outreach, and press releases to local news outlets. <br />4.5.6 Environmental Ambassador Program <br />Contractor must establish an annual recognition program for commercial businesses in <br />the City. The Environmental Ambassador Program will be a voluntary program <br />managed entirely by Contractor, and certification may include refuse, water and energy <br />conservation, pollution prevention, and reduction of toxic substances in the workplace. <br />Businesses certified will be honored by Contractor at a City Council Meeting. <br />4.6 Diversion and Processing Requirements <br />4.6.1 Minimum Recycling Requirements <br />Contractor shall Divert from landfilling a minimum of % of all Solid Waste it <br />Collects under this Agreement excluding Construction and Demolition Debris. <br />Compliance will be measured on a calendar year basis, except that compliance will be <br />measured during the first compliance period for the eighteen (18) months ending <br />December 31, 2023, and compliance during the final year will be based on a partial year <br />if the term ends before December 31 in the final year. Solid Waste Collected shall only <br />be considered to have been Recycled or diverted as required under this Agreement if it <br />is deemed to be Diversion by CalRecycle in connection with efforts to meet City's <br />Diversion goals. Contractor shall provide documentation to the City within 45 days of <br />the end of each calendar year stating and supporting that calendar year's Diversion <br />rate. Diversion from sources other than Contractor's Collection and Diversion efforts <br />(such as source reduction, reuse, or Recyclable Materials diverted by other Solid Waste <br />enterprises, Collection of materials that are not the subject of this Agreement, or the <br />efforts of self -haulers) is not to be counted as Diversion achieved by Contractor. Failure <br />to achieve the minimum diversion requirement may result in liquidated damages as <br />described in Section 11.4.13.9 of this Agreement. <br />In the event that the minimum Diversion requirement is not met, and, no sooner than <br />three (3) years after the start of services under this Agreement, and not more often than <br />once every two (2) years thereafter, the Parties agree to meet and confer regarding <br />adjustments to the minimum Diversion rate, based on factors including waste <br />characterization data provided by Contractor, trends in source reduction and reuse, <br />trends in third party Diversion, the availability of permitted Facilities that are capable of <br />March 9, 2020 60A56145 City of Santa Ana - DRAFT <br />