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opportunities to reach residents through bus advertising and/or other channels that OCTA <br />might offer. <br />Task Description: <br />Seek partnerships that create opportunities, extensions and ongoing support for ReadyOC <br />Activities include: <br />a. Secure and promote partnerships that promote preparedness efforts across Orange <br />County <br />b. Offer value-added opportunities for partners who are willing to assist ReadyOC in <br />sharing information with their key audiences <br />Responsibilities: <br />WBC shall: <br />a. Develop and implement the program with approval from the Santa Ana Project Manager <br />Santa Ana shall: <br />b. Approve the program (partnerships) and promotional efforts <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned to occur by <br />December 2020. <br />TASK 9-B: PARTNERING (JAN — MAY 2021) <br />Establish cooperative relationships with key partners to share in the benefits of communicating <br />messaging about preparedness. At the time of this written SOW, opportunities exist with <br />Wahoo's Fish Tacos to leverage their 16 locations spread out across Orange County. <br />Meanwhile, OCTA has been an effective County -based partner and we will continue pursuing <br />opportunities to reach residents through bus advertising and/or other channels that OCTA <br />might offer. <br />Task Description: <br />Seek partnerships that create opportunities, extensions and ongoing support for ReadyOC. <br />Activities include: <br />c. Secure and promote partnerships that promote preparedness efforts across Orange <br />County <br />d. Offer value-added opportunities for partners who are willing to assist ReadyOC in <br />sharing information with their key audiences <br />Responsibilities: <br />WBC shall: <br />b. Develop and implement the program with approval from the Santa Ana Project Manager <br />Santa Ana shall: <br />c. Approve the program (partnerships) and promotional efforts <br />Completion Criteria: <br />21 <br />