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25D - AGMT FOR INFO VIDEOS
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25D - AGMT FOR INFO VIDEOS
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Last modified
11/12/2020 5:35:03 PM
Creation date
11/12/2020 3:19:37 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Planning & Building
Item #
25D
Date
11/17/2020
Destruction Year
2025
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TECHNICAL APPROACH & METHODOLOGY <br />Workflow <br />With over twenty five years of video production experience behind us, EP principals have an <br />efficient workflow with which to approach this project: <br />Pre -Production <br />The production will begin with a meeting between EP and the City stakeholders to precisely map <br />out the details of the project's parameters. All pre -production meetings can be conducted over <br />Zoom, as the current pandemic situation may warrant. <br />EP principal, Daniel Gamburg, is a director/writer. Daniel will have a list of questions prepared <br />and submitted, but a natural conversation is priceless. This meeting will nail down the <br />parameters on which to base a script for each instructional video. Daniel will ask for all forms <br />and paperwork which will aid him in developing a script. The first meeting will result in an EP <br />generated memo, which will summarize the rough approach we agreed to for the video program. <br />Once the outline for each video is approved we draft and submit the scripts (with storyboards if <br />we go with animation) for approval. Usually three rounds of drafts are sufficient, but we fine tune <br />the script to everyone's satisfaction. Once the scripts are approved for production we create a <br />shot list, confirm locations, and schedule and notify every one of their participation dates. <br />Production <br />The shoot will take place over the span of two days, unless we go with animation. One day will <br />be dedicated to filming our presenter against a green screen with a teleprompter, either at City <br />Hall or in our home studio. We estimate it will take a full day to record 10 scripts, totaling about <br />75 minutes of dialogue. On the second day, we will film all the interiors with staff and extras (if <br />possible — due to COVID-19), and then exteriors, including drone shots and construction sites. <br />EP will handle this project with a 4-person crew. We keep a small footprint, arriving in a minivan <br />or an SUV. Our workday is up to ten hours and we take a break, for lunch. <br />Post -Production <br />After ingesting all the shot footage and other available visual or audio material into the editing <br />system, the editor (Daniel) begins the first cut. The green screen will be replaced with a white <br />background, graphics and music will be added, and the first round of edited videos will be <br />uploaded to a password -protected page for the City to view, share, and comment. <br />After receiving feedback on the first cut, Daniel revises the program and again posts it. Just like <br />the script, three revisions are generally sufficient to bring the program to everyone's satisfaction, <br />but we don't have a hard limit on the number of revisions, we make sure everyone is happy <br />before we move on. Because there is a total of 10 videos, we estimate at least two days of <br />editing per video. This is due to the back and forth notes and revisions which comes to 20 days. <br />On top of the 20 days, we estimate and additional 5 days for color grading, sound mix, translation <br />and closed -captioning, which totals 25 days of editing. <br />EP INC. RFP No. 20-103 Planning Information Videos poge5 <br />25D-17 <br />
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