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Phase 2: Evaluate and Forecast
<br />2.1 PUBLIC INFORMATION AND SOCIAL MEDIA
<br />MIG will produce short website text and one scalable digital/electronic graphic in each phase of the project for City
<br />staff to use in updating the project website, making social media posts, providing flyers and signage, and
<br />communicating project details and/or opportunities to be involved in the master planning process. MIG will draft
<br />material in each phase and provide the original files (Word and In Design) to the City for any revisions or
<br />modifications for ongoing use.
<br />2.2 BILINGUAL PARK AND RECREATION QUESTIONNAIRE
<br />Building on outreach already conducted for the General Plan update, MIG will develop and program an online
<br />questionnaire that is tablet, computer, and smartphone-friendly. It will include 15-20 questions (10-12 minute
<br />questionnaire) customized to Santa Ana's project needs, addressing questions about parks, recreation facilities,
<br />trails, open space, programs and services, and potentially focusing on use, recreation preferences, desired benefits
<br />and service improvements, funding priorities and resident's willingness to pay for service and system enhancements.
<br />MIG will draft questions, revise them based on one set of consolidated comments from City staff, translate
<br />questions into Spanish, program the English and Spanish versions of the questionnaire online and provide a link and
<br />QR code to the City for web posting and distribution. MIG will host the questionnaire for a maximum or four (4)
<br />weeks, providing biweekly updates to City staff on numbers of respondents. At its completion, MIG will present one
<br />set of consolidated, tabulated results and a summary of key findings in English. City staff will be responsible for
<br />advertising the questionnaire and posting links on the website and social media.
<br />2.3 POP-UP OR VIRTUAL OUTREACH ACTIVITY
<br />MIG will supplement the online questionnaire with a second activity or forum intended to identify specific needs
<br />and/or represent underserved groups. This activity may take one of several form to be determined in the kickoff
<br />meeting and engagement plan. Options include but are not limited to one of the following: one or two focus group
<br />videoconferences, a Spanish -focused workshop, one or two pop-up activities and materials, a paper version of the
<br />questionnaire, a youth online activity or survey for school outreach, a photo contest, or an activity packet and
<br />stipend for CEO outreach, recognizing that ethnic groups and underrepresented groups are more likely to respond
<br />to outreach requests made through their own social networks.
<br />MIG will recommend an approach using the budget allowance to design the activity, develop materials, translate
<br />materials into Spanish, and depending on the forum selected, host the activity in conjunction with City staff. City
<br />staff will provide support such as identifying a location, recruiting participants, posting links on the website and
<br />social media, etc. The task includes draft and final outreach materials, revised through one round of consolidated
<br />comments from City staff. MIG will tabulate data and summarize findings and themes, providing a pdf to the City.
<br />2.4 COMMUNITY BRIEFINGS OR ADDITIONAL OUTREACH
<br />Santa Ana is a highly diverse community with many different interest groups with a stake in the City's parks and
<br />recreation opportunities. To ensure outreach represents these groups, this task includes an allowance to either 1)
<br />convene a community panel of CBOs, HOAs, non -profits, social organizations and clubs, community groups and
<br />associations, sports leagues, businesses, recreation interest groups, and other agencies; 2) meet with selected
<br />groups and provide project briefings at pre-existing community meetings (depending on COVID restrictions); or 3)
<br />create an ambassador packet of speaking points, questions, and data upload forms, providing a stipend to selected
<br />CBOs to gather data for this planning process. These techniques use existing networks and channels to collect
<br />information and can also help drive up responses to the online questionnaire if sequenced accordingly. MIG will
<br />identify options using the budget allowance to design the activity, develop materials, and depending on the forum
<br />selected, attend, or manage meetings. MIG will tabulate data and summarize findings and themes.
<br />2.5 LOS, PARK ACCESS, AND GAP ANALYSIS
<br />Using publicly available data (Urban Footprint and TPL's ParkServe'" data) as well as MIG data and tools (Esri
<br />Tapestry Segmentation Data and ArcGIS Network Analyst'), MIG will build upon the recent General Plan analysis to
<br />evaluate park and facility service gaps for nearby park and recreation needs. Each gap area will be evaluated to
<br />identify "opportunities" to address service needs. Off-street trails, sidewalks, and the actual paths of travel will be
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