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APPENDIX B: DETAILED DESCRIPTIONS OF THE ADDITIONAL OPPORTUNITIES Americans for the Arts is pleased to offer the following "add -on" opportunities to our AEP6 local partners. Taken together, they are designed to increase the effectiveness of the City of Santa Ana's participation in this national economic impact study. These opportunities are not part of the base study participation fee, and therefore they each require an additional fee. A. The PRE -Study "Readiness & Capacity Building" Tour ($1,950) *NEW FOR AEP6* Readiness is defined as a state of preparedness of persons, systems, or organizations to meet a situation and carry out a planned sequence of actions. This opportunity is designed to help AEP6 study partners "hit the ground running" upon receipt of their reports, enabling them to share and leverage the findings as broadly and as effectively as possible. The better the study partners understand their localized data, how to talk about it, and how to deliver its messages —to local government, business, community, and arts leaders —the greater impact of the study on the community and arts funding. Some communities that have participated in previous Arts & Economic Prosperity studies may already be thinking about new ways to energize their arts community for the upcoming AEP6 study (to make AEP6 the most successful study yet). First time partners may be wondering where to begin. The "Readiness & Capacity Building" Tour —new for AEP6—is designed to provide support to partners in each scenario. During 2021 and 2022 (i.e., before and during the data collection process for the AEP6 study), Randy Cohen, Vice President of Research and Policy, will embark on a series of visits to our study partner communities. For an additional speaker fee of $1,950, Randy Cohen will travel to the City of Santa Ana for up to 48 hours. He will participate in any and all meetings and presentations regarding the economic impact study that are arranged to take place during his visit. Successful activities can include: • A formal announcement of the City of Santa Ana's participation in the national Arts & Economic Prosperity 6 study (e.g., press conference, brunch or luncheon presentation, or cocktail reception) • Meeting(s) with eligible arts and cultural organizations including a training on the data collection process and encouragement to participate • A briefing with your board or commission members and/or funders on the value of the study and what to expect when the findings are released • A meeting with elected leader(s) to whet their appetite and explain how the economic impact data can be used to supplement other research that supports investment in the arts • Presentations and discussions with other important stakeholder groups (e.g., Chamber of Commerce, economic and community development agencies, etc.) • Meetings with newspaper editorial board • Newpaper, radio, and/or television interviews To request a web -based contract via DocuSign, contact Ben Davidson (bdavidson{aartsusa.ore). Alternatively, you may print/complete this document, scan/save it, and return it via email for approval. 17