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IMPLEMENTATION An implementation plan is a coordinated series of actions the City desires to take in the future that are intended to advance, over the long term, the City's Shared Vision, Core Values, and the General Plan goals and policies. An implementation plan is thus a follow-up measure for this element. Taken as a whole, these programs represent the City's best thinking today on what actions should be taken to address the considerations and concerns of the community and make sure that the plan's aspirations are achieved. Implementation is in large part contingent upon adequate funding. Many of these actions can be pursued through initiatives already underway. Other programs will require additional resources. Therefore, the exact mix and timing of programs the City may pursue will in part be opportunity driven, dependent on the availability of funding, staffing, and other necessary resources. The Time Frame in the Implementation Table below is the target for completion of the Action. Thiselement maybe implemented byamendmentsto existing plans, ordinances, development standards, and design guidelines; capital investments/projects; and interagency/interjurisdictional coordination. The following table identifies the implementation action, the responsible City agency, and the targeted timeline for accomplishment. TABLE EP-2. ECONOMIC PROSPERITY ELEMENT IMPLEMENTATION Agency / Ref It Implementation Action Time Frame GOAL EP-1: Foster a Job Creation and Retention dynamic local economy that provides and creates employment opportunities for all residents in the City. Economic Development Strategic Plan. Pursue funding and update the City's Economic Development Strategic Plan every three years to report on economic trends, describe targeted industry clusters, identify economic issues, CDA 1.1 inform infrastructure and land use priorities, develop strategies for addressing near -to mid-term economic issues, 2023 and identify new initiatives in the private sector, within the context of long-term goals. Fiscal impacts of land use changes. Document the potential economic and fiscal impacts associated with significant CDA 1.2 land use plan amendments involving land use or intensity revisions. 2021 Economic indicators. Explore the use of key economic Indicators to identify the need for new strategies and CDA 1.3 establish priorities for public investment. This data will be used in the development of the City's Economic 2022 Development Strategy Plan and also updated bi-annually on the City's economic development website. Integrity of industrial areas. Review the permitted uses in industrial zones and consider removing uses that do not need to be in an industrial zone; identify areas where new warehousing development would not be consistent CDA 1.4 with the desire to maintain manufacturing and other industrial uses that have higher employment per acre than Ongoing warehousing. Broker outreach. Conduct outreach meetings with commercial and industrial real estate brokers to discuss the CDA 1.5 types of businesses considering a Santa Ana business location; identify challenges that discourage business from 2021 locating in the city; implement a plan to address such challenges. Business development targets. Prepare and regularly update a business development target listthat identifies the types of businesses that are most likely to be interested in a Santa Ana business location, the types of businesses CDA 1.6 most likely to employ city residents, types of businesses that broaden the local economy, and the types of Ongoing businesses expected to generate higher net revenues for the City or to create shared revenue opportunities; target the City's business attraction efforts on these types of businesses. � Fin .g..• CITY OF SANTA ANA GENERAL PLAN