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TABLE EP-2. ECONOMIC PROSPERITY ELEMENT IMPLEMENTATION Agency / Ref # Implementation Action Time Frame Living wagejobs. Prepare and regularly update a living wage calculation for Santa Ana; prepare and regularly update 1.7 a list of the types of businesses in which the average wage is above a living wage for Santa Ana; incorporate this CDA information into the City's business incentives program. 2022 Workforce development for City residents. Provide an informational program —including an annual public workshop, information on the City's website, and printed collateral —to inform the public about available training, CDA 1.8 education, and assistance for employment skills and workforce preparation; partner with Santa Ana Unified School 2022 & District, the chambers of commerce, and community organizations to make this information widely available annually throughout the community. Retail attraction. Conduct an annual retail market demand analysis to identify types of stores for which the city 1.9 leaks retail spending; focus market efforts on these types of business; incorporate a focus on these types of CDA CDA businesses into the City's business assistance and business incentive programs. 2023 1.10 Creative class. Develop and implement programs to celebrate arts and culture and to promote the works of local CDA artists; develop marketing collateral for artists and creative industries businesses. Ongoing 1.11 Employ local initiative. Continue to support local initiatives like worker cooperatives and develop a package of CDA business incentives like reduced business license fees to encourage Santa Ana businesses to hire local residents. 2021 1.12 Tourism action. Assist in the planning and strategic use of public -private partnerships to develop new permanent CDA facilities and attractions through the implementation of a tourism marketing district. 2021 Promote development opportunities. Maintain updated inventory of citywide vacant properties. Continue to 1.13 promote these opportunities and incentives like the City's Opportunity Zone to the broker and development CDA community to develop into commercial and residential projects beneficial to the sales and property tax base of the Ongoing City. Foster Development through Financing Assistance. Utilize economic financing tools such as enhanced infrastructure financing districts, community revitalization investment authorities, and the Statewide Community CDA 1.14 Infrastructure Program to finance economic development and infrastructure projects that provide community -wide 2023 benefits. GOAL EP-2: Maintain Diverse Economic Base and enhance the diversity and regional significance the base. of city's economic Business attraction. Participate in state and national economic development organizations. Attend trade shows and 2.1 market Santa Ana to high -growth business clusters for Orange County, consistent with the Economic Development CDA Strategic Plan. Ongoing 2.2 Business incubator. Explore the feasibility of establishing a business incubator/business accelerator in Santa Ana. CDA 2022 2.3 Green business recruitment. Conduct a study to identifythe types of green businesses best suited to a Santa Ana CDA business location; market the city to these types of businesses. 2022 Communication Technology. Partner with public and private enterprises to facilitate communication technology, 2.4 such as fiber optics, to address current and future technology needs relative to available resources and ensure that PWA the city maintains a competitive business environment. Ongoing 2.5 Wireless Telecommunication. Update the local Wireless Telecommunication Design Guidelines to incorporate best PWA industry practices, consistencywith federal requirements, and community considerations. 2021 CITY OF SANTA ANA GENERAL PLAN �F n .6.••