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15. "Split" payments may be paid by check, part cash, part credit card, part coupon, and part from account <br />credit balance. <br />16. Include a receivables tracking mechanism to track customer balances, aging accounts receivable and provide <br />reports for payments due. <br />17. Ability to support Ticket Purchase Transaction Refunds via Credit Card transaction refund and Infer <br />Lawson general ledger transaction reversal. <br />18. For mass refund transactions (refunding fees for multiple customers), staff can refund: <br />a. Entire ticket/reservation fee <br />b. Part of the fee <br />19. Allow incomplete payments and create a payment plan for the customer for reservation bookings. <br />20. If there are any payment plan payments on a receipt, allow for additional text to be added to the bottom of <br />the receipt, above the receipt notes, giving the receipt number and payment plan balance on each payment <br />plan paid against on the receipt. <br />21. Ability to post adjustments to the customer's account balance. <br />22. Ability to produce customer invoices and/or statements with user -defined levels of detail. <br />23. Ability to produce a cash summary sheet (cash count discriminated by currency/coin denomination) that <br />lists payment types and/or denomination amounts so that the SAZOO staff can specify how much of each <br />payment type or denomination is in the cash drawer at the end of the shift. <br />24. Ability to track and audit cash summary averages/shortages. <br />25. Display identity of staff that voided a transaction on the receipt. <br />Marketing and Outreach <br />Zoo staff would like to utilize data captured in the system to understand their customer and membership base and <br />then provide marketing information to these patrons on a regular basis. Any tools to assist in this process are <br />desired to make staff activities as efficient as possible. <br />The outreach portion of the ticketing system capabilities should include, but not be limited to, all of the following: <br />1. Mass email functionality to market to and distribute information to current and past customers, based on <br />filters by interest or past activity. <br />2. Allow email to be sent directly from within the system to one or many individuals, accounts, companies, <br />etc. in text or HTML with the possibility of attaching documents or photos (integration with a third -party <br />tool is acceptable). <br />3. Ability to set up subscription lists, whereby customers elect to subscribe to particular mailing or <br />communication groups that are used to send regular email or postal mail communications to customers. <br />4. Allow both staff and customers to manage subscription lists. <br />5. Allow customization of mass email style templates. <br />6. Ability to create mailing labels for specific customer groups. <br />7. Ability to send SMS or text messages to mobile devices through a designated group of recipients via the <br />system. <br />8. Have an automated link from ticket sales or reservations to surveys; once a guest has visited the Zoo, a <br />survey is automatically sent. <br />City of Santa Ana RFP 22-008 <br />Page 19 <br />