Agenda Packet_2022-12-06 - Laserfiche WebLink

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DocuSign Envelope ID: FA12C758-3EF4-45F3-BODF-724674D71270 Question Response* Line Item 32 Describe your marketing strategy for promoting this contract opportunity. Upload representative samples of your marketing materials (if applicable) in the document upload section of your response. Industry awareness is critical in establishing a successful cooperative contract and growing its use. In a competitive cooperative landscape, with the very same vendors aspiring to be named to Sourcewell that are already holders of multiple other cooperatives, Sourcewell's ideal partner needs to fully understand the uniqueness of Sourcewell and how to showcase it, using thoughtful resources and creativity. CDWG and our marketing team are very familiar with the Sourcewell brand. We participated in Sourcewell's successful rebranding effort from NJPA, connecting Sourcewell to CDWG marketing leaders and executives to review and solicit feedback. Our marketing team is also recognized industry -wide for its campaigns. We were recently named a finalist for Content Marketing Project of the Year by the Content Marketing Institute, the largest and longest -running international content marketing awards program in the world. Added to these distinctions, Sourcewell's CDWG Program Management team, who know Sourcewell inside and out through the current contract on a day-to- day basis, collaborate with CDW•G's marketing department to create awareness campaigns to disseminate key contract information to potential end users. Taking into account our experience and familiarity from more than 15 years of successfully working together, CDWG has a forward -looking, 10-step strategy that maximizes our wide -reach to create awareness of Sourcewell in the U.S. and Canada, driving further adoption and spurring increased growth on the next contract. 1. Member Transition. To begin, upon award CDWG will transition Members using the current contract to the new contract. After contract launch, we can add any Member who requests being added to this contract by linking them to the contract within 5 business days of request. CDWG's marketing plan begins with continuing to market this agreement to all eligible Sourcewell members. 2. Agreement Transition Plan. Possibly the most important step is a well-oiled transition plan from CDW•G's current agreement to the newly awarded agreement. We've already created a sample contract landing page that is ready to go live on Day 1. Please access it at www.cdwg.com/Sourcewell. We'll keep this site up to date with all the latest contract information. Products and pricing are available right now. We will also collaborate with Sourcewell marketing to create an email awareness campaign to explain how CDWG and Sourcewell will make the transition seamless for the Sourcewell membership. For all piggyback agreements that are currently set up between CDWG and Sourcewell, David White, Sourcewell's program manager, will work with the local sales team to build a transition plan for each agreement to ensure continuous use of the Sourcewell and CDWG agreements. 3. Customer Facing Collateral. In an effort to drive awareness of the Sourcewell agreement through CDWG, collateral will be distributed electronically, on the Sourcewell landing page, and printed for Sourcewell customers. Collateral will communicate the benefits of purchasing through the agreement from CDWG as well as showcase products, services, and solutions offered to customers. As a part of this proposal, CDWG has created customer -facing collateral that is ready for immediate distribution upon award. Our strategy is twofold. First, to ensure business continuity for our current Sourcewell customers, making sure they are promptly aware of the new contract so that we transition smoothly into the next agreement. Second, we want to increase awareness and adoption for current nonmembers in order to promote net new growth for Sourcewell. These sample documents can be viewed as part of our document uploads in this section, as well as at www.cdwg.com/Sourcewell. 4. Sales Enablement/Training. A Sourcewell member's first point of contact with CDWG is typically their dedicated account manager. Correspondingly, it is critical that our account managers understand the scope and benefits of the Sourcewell agreement. In conjunction with the technical trainings offered to our CDWG account teams, our Program Management team will also train our sales teams regarding the Sourcewell agreement with CDW-G. Training won't be a one-time thing— David White and the CDWG Program Management team continuously train and provide information to educate the sales force on updates or changes to our program with Sourcewell. Having multiple touch points throughout the year helps provide additional ways for the team to gain information that directly relates to launching the program, maintaining compliance, and promoting growth of the Sourcewell agreement. The range of the CDWG training program allows our account teams to support Sourcewell members through the entire sales cycle from project inception, purchase, solution deployment, and post -sale support. Moreover, our account teams then propagate the value of the Sourcewell agreement to non- members helping to drive increased adoption and contract growth. 5. Monthly Email. CDWG produces and distributes a Sourcewell specific email monthly to approximately 11,000 CDWG Sourcewell customers. Emails have been designed to highlight monthly rotating solutions topics for the Sourcewell members such as Hyper -Converged Infrastructure (HCI), Mobility and Networking, along with direct links to the CDWG/Sourcewell landing page. Please see a sample email we recently sent out included in our marketing materials document uploads. 6. Corporate Communications. Upon award, CDWG will generate a spotlight media piece at the CDW Newsroom site detailing the exclusivity of the CDWG Sourcewell Agreement. These can be shared with select media publications. We also encourage both corporate and individual coworker social media channels to share releases at CDW Newsroom. Finally, it will be a part of a daily, internal newsletter that reaches CDWG coworkers. 7. Sourcewell Branding Logo. A CDWG and Sourcewell branding logo will be created to include on the email auto signatures of sellers with applicable customers. The logo will direct customers to the Sourcewell landing page. 8. Ability to Collaborate on Co -Marketing Efforts. CDWG is able and willing to participate in cobranding marketing opportunities for all future proposals from Sourcewell. We are actively working to expand the Sourcewell footprint into strategic industries, opening up new channels of membership to Sourcewell. A sample document upload in this section includes the successful LE Supply Pro/National Sherriff's Association and CDWG promotional effort. 9. Social Media. CDW's marketing team has many advanced tactics to reach Sourcewell customers in the US and Canada. Please see Question 33 for information on how our social media presence can generate and City Council10. Executive Sponsorship. P7rt ofS4WG's commitment to our custo72� Znstantly