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DocuSign Envelope ID: 067ADBD5-3886-42FC-A620-AA62556A2F6D <br />Table 7: Marketing Plan <br />10AIiIN.11111�� <br />Line <br />Item <br />Question <br />Response* <br />32 <br />Describe your marketing strategy for <br />In addition to Snap-on's full line catalog, marketing materials are distributed by Account <br />promoting this contract opportunity. <br />Managers during onsite sales calls as well as electronically. Catalog 1400i and examples of <br />Upload representative samples of your <br />typical quarterly brochures have been uploaded. <br />marketing materials (if applicable) in <br />the document upload section of your <br />response. <br />33 <br />Describe your use of technology and <br />Snap -on Industrial has a dedicated website, https:/fb2b.snapon.com/, a digital catalog <br />digital data (e.g., social media, <br />website and social media presence on YouTube, Facebook, Twitter and Instagram. <br />metadata usage) to enhance <br />marketing effectiveness. <br />34 <br />In your view, what is Sourcewell's role <br />Snap -on Industrial would look to Sourcewell to continue to build its member base. Snap -on <br />in promoting contracts arising out of <br />would promote the contract and membership through the Industrial sales force with <br />this RFP? How will you integrate a <br />marketing materials containing contract information and product offering. <br />Sourcewell-awarded contract into your <br />sales process? <br />35 <br />Are your products or services <br />Snap -on Industrial has an eCat website for eligible registered members to procure items at <br />available through an e-procurement <br />contract prices. The ability to interface for EDI, Ariba and other electronic purchasing <br />ordering process? If so, describe your <br />platforms is also available. <br />e-procurement system and how <br />governmental and educational <br />customers have used it. <br />Bid Number: RFP 013020 Vendor Name: Snap -on Industrial, A Division of IDSC Holdings LLC <br />