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CITY OF SANTA ANA <br />RFP NO.: 20-139 <br />DESIGN, CONSTRUCTION, MAINTENANCE AND MANAGEMENT <br />OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS <br />b. Advertising Standards <br />Bus shelter advertising shall be limited to one two-sided, back to back, backlit ad panel per <br />shelter. Alternative advertising panel designs as required on a site by -site basis will require <br />prior approval by the City. Any proposed advertising to be located on the shelter ad panels <br />shall not: <br />i. Display the words "STOP", "DRIVE-IN", "DANGER", or any other word, <br />phrase, symbol or character which may interfere with, mislead, confuse, or <br />direct vehicular traffic. <br />ii. Be comprised of rotating, revolving, or flashing lighting devises. <br />iii. Promotes material which the City in its sole discretion deems offensive to <br />community standards of good taste. <br />iv. Promotes alcohol, cannabis and/or tobacco products of any kind within 1,000 <br />feet of any school. <br />v. Contains "off -site business identification signs" or "political advertisements". <br />For the purpose of this Agreement, "off -site identification signs" are defined <br />as ad panels that give specific direction to an advertiser's place of business <br />other than the site's address. <br />The City will make the final determination on unacceptable advertising. In the event that <br />an advertisement is determined to be unacceptable, he Company agrees to remove said <br />advertisement within twenty -hour (24) hours of official notification, which may be made <br />by telephone, thereafter said telephonic notice shall be confirmed in writing by U.S. <br />Mail and/or facsimile. <br />c. Site Relocation <br />In the event that a bus route or stop is altered or deleted such that any bus shelter will <br />no longer serve as an active bus stop location, the Company shall, within thirty (30) <br />days after notification from the City, relocate the bus shelter and appurtenances to a new <br />location designated by the City. The vacated location shall be restored to its original <br />condition, including complete replacement of the affected sidewalk sections, within that <br />same time period by the Company at its own cost and expense. <br />In the event the City constructs or causes to be constructed a new facility or roadway <br />improvement impacting a bus shelter or advertising thereon, this agreement between the <br />City and the Company will continue in full force and effect. The Company shall cooperate <br />with the City in the event the construction affects the shelter by vacating, removing, and <br />reinstalling the shelter at its own cost and expense for such period as required by the <br />construction of the new facilities. Upon completion of the new facility, the Company <br />shall resume its operations within thirty (30) days. <br />Page 13 of 18 <br />