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F. Background area of wall signs shall not exceed thirty (30) percent of the building facade or four (4) square feet per lineal foot of the elevation upon which they are placed, whichever is greater. G. Copy area of multiple copy signs shall not exceed forty (40) percent of background area to which applied. H. Principal identification sign is a sign which~dentifies only the name of the business and the principal product or service. These signs are not subject to any limitation of copy area to background. I. Signs, pennants and banners for temporary advertising displays, grand openings, or special events shall be permitted by Planning Department approval for a period of days not to exceed a total of thirty (30) successive days in any given six-month period. Nothing herein shall be deemed to prohibit the following: 1. Traditional Christmas decorations in residential and commercial zones so long as they meet other existing codes of the city of Santa Ana; 2. Advertising on fireworks stands; 3. Advertising for any charitable or non-profit organization. J. No sign shall be constructed within ten (10) feet of any street property line, unless the faces of the same are more than eight (8) feet above curb grade. K. No person shall construct or maintain any sign structure or light of any kind or character for the purpose of advertising the goods or business of any such person when such advertising structure, sign device, or light displays or makes use of words or flashes in a manner that is confusing to motor vehicle operators, such as: "STOP", "DANGER", "TURN HERE", or simulates a traffic signal or warning light. L. All signs must be constructed in conformance with Chapter 8 of the Santa Ana Municipal Code. M. No existing sign shall be enlarged, rebuilt, structurally altered, or relocated except in accordance with the provisions of this Chapter. However, copy or display messages may be changed if the change does not require enlargement, rebuilding, or any structural change other than the change of letters or symbols. This provision shall not, however, relieve the owner or lessee of the premises upon which any sign is now existing from the duty of safely maintaining such sign in accordance with this Chapter. N. The Planning Director may authorize the construction of a sign or marquee that projects into a future right of way area when said sign or marquee projects from a structure considered a non- conforming building due to its encroachment into a future right of way area, or a structure considered a conforming building enclosing a conforming use. The Planning Director may further authorize the construc- tion of a sign in a future right of way area provided the appli- cant agrees by an instrument in writing, properly executed and in a form acceptable to and approved by the City Attorney, to remove said sign at the applicant's expense when the future right of way is to be used and upon such other conditions as may be imposed within the written agreement. Said authorization shall not permit a sign which does not meet with the sign regulations for the district in which located, nor shall such authorization preclude the requirements established by the Building or Engineering Departments relative to structural specifications, encroachment into State-Owned right of way or any other regulation set forth in the Municipal Code. -5-