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b. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: This task is considered complete upon completion of administrative <br />deliverables and when the Santa Ana Project Manager signs the completion letter for <br />the task. Planned completion and implementation are by the end of December 2024. <br />TASK 9-1): Reciprocal Partnerships: Collateral Production & Distribution (WINTER/SPRING <br />2025) <br />Objective: Provide Ready OC with broader message awareness through the use of free <br />and reciprocal partnership placements. <br />Task Description: Develop, produce, and distribute printed materials and customized <br />collateral items as needed. <br />Responsibilities: <br />Comm LAB shall: <br />c. Develop print materials and customized collateral for Reciprocal Partners. <br />d. Distribute print materials and customized collateral for Reciprocal Partners. <br />Santa Ana shall: <br />c. Approve campaign progress, updates, and promotions. <br />d. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for the task. Planned <br />completion and implementation are by the end of June 2025. <br />TASK 10: Retail Sianaae Program (Home Depot & Lowes) <br />Objective: Provide Ready OC with broader message awareness through the use of <br />specific marketing material placements at regional Home Depot and Lowes stores. <br />Task Description: Conduct discussions with Home Depot and Lowes stores to develop <br />marketing partnership in an effort to provide Ready OC preferred in-store placement <br />and positioning that widely broadens Ready OC's campaign messages. Work with <br />partners to develop specific promotional materials, identify onsite event opportunities, <br />and POS collateral as needed. <br />Responsibilities: <br />Comm LAB shall: <br />a. Identify key contacts for partnership discussions. <br />b. Develop partnership pitch deck in coordination with Santa Ana Project <br />Manager. <br />c. Conduct partnership meetings and seek written confirmation of participation. <br />d. Coordinate, manage and participate in partnership meetings and phone calls <br />with potential partners. <br />e. Secure potential partnerships and acquire written confirmation. <br />f. Provide generic and customized collateral materials as needed. <br />g. Coordinate onsite events as needed. <br />Ready OC Statement of Work , `%�y` 25 <br />FY 24-25 v %O v <br />CommunicalionsLAB <br />