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Manage initiative reporting and campaign measurement. <br />Manage ongoing budget and campaign schedule. <br />Submit task completion letters with task invoices to the Santa Ana Project <br />Manager <br />Santa Ana shall: <br />c. Approve campaign progress, updates, and promotions. <br />d. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 10-A: Retail Sianaae Proaram: Outreach & Coordination (SUMMER/FALL 2024) <br />Objective: Provide Ready OC with broader message awareness through the use of <br />specific marketing material placements at regional Home Depot and Lowes stores. <br />Task Description: <br />Conduct discussions with Home Depot and Lowes stores to develop marketing <br />partnership in an effort to provide Ready OC preferred in-store placement and <br />positioning that widely broadens Ready OC's campaign messages. <br />Responsibilities: <br />Comm LAB shall: <br />a. Identify key contacts for partnership discussions. <br />b. Develop partnership pitch deck in coordination with Santa Ana Project <br />Manager. <br />c. Conduct partnership meetings and seek written confirmation of participation. <br />d. Coordinate, manage and participate in partnership meetings and phone calls <br />with potential partners. <br />e. Secure potential partnerships and acquire written confirmation. <br />Santa Ana shall: <br />a. Approve campaign progress, updates, and promotions. <br />b. Support and facilitate partnering and sponsorship efforts. <br />Completion Criteria: This task is considered complete upon completion of administrative <br />deliverables and when the Santa Ana Project Manager signs the completion letter for <br />the task. Planned completion and implementation are by the end of Dec. 2024. <br />TASK 10-B: Retail Sianaae Program: Outreach & Coordination (WINTER/SPRING 2025) <br />Objective: Provide Ready OC with broader message awareness through the use of <br />specific marketing material placements at regional Home Depot and Lowes stores. <br />Task Description: Conduct discussions with Home Depot and Lowes stores to develop <br />marketing partnership in an effort to provide Ready OC preferred in-store placement <br />and positioning that widely broadens Ready OC's campaign messages. <br />Ready OC Statement of Work j C% 26 <br />FY 24-25 l V <br />CommunicalionslAb <br />