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Responsibilities: <br />Comm LAB shall: <br />a. Develop messaging concept for PSA <br />b. Draft PSA Script and/or Storyboard <br />c. Coordinate & manage all production including: filming, actors, filming rights, <br />voiceovers, etc. <br />d. Post -production editing and multi -format output. <br />e. Distribute PSA to partners, confirmed media outlets and through paid <br />placement. <br />Santa Ana shall: <br />b. Approve PSA concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask <br />noted below. <br />TASK 12-A: PSA- PRODUCTION & DISTRIBUTION (04 24) <br />Objective: Increase regional awareness of ROC's emergency preparedness programs <br />and resources through the production of a broadcast -quality Public Service <br />Announcement for regional distribution online, via television and cable broadcast, and <br />free or paid digital placement. <br />Task Description: Develop and produce one (1) Public Service Announcement for <br />distribution. <br />Activities will include: <br />a. Develop messaging concept for PSA. <br />b. Draft PSA Script and/or Storyboard <br />c. Coordinate & manage all production including filming, actors, filming rights, <br />voiceovers, etc. <br />d. Post -production editing and multi -format output. <br />e. Distribute PSA to partners, confirmed media outlets and through paid <br />placement. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop messaging concept for PSA. <br />b. Draft PSA Script and/or Storyboard <br />c. Coordinate & manage all production including filming, actors, filming rights, <br />voiceovers, etc. <br />d. Post -production editing and multi -format output. <br />e. Distribute PSA to partners, confirmed media outlets and through paid <br />placement. <br />Santa Ana shall: <br />Ready OC Statement of Work C J 32 <br />FY 24-25 LWI `r.1 <br />Communicotin, <br />