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Digital Marquees <br />August 6, 2024 <br />Page 2 <br />On July 11, 2023, the City issued a Request for Proposals (RFP) to provide and install <br />digital marquees at up to six locations across Santa Ana. This project was identified as <br />Expansion of Critical Communications under the City's Revive Santa Ana pandemic <br />recovery program funded by the federal American Rescue Plan Act (ARPA) of 2021. <br />The City conducted a survey about the use of this federal funding in mid-2021, in which <br />44% of survey respondents indicated digital message signs would be the best way for <br />the City to communicate with residents. The project aims to deliver important messages <br />to our residents and other stakeholders about government resources and assistance, <br />health and safety information, City events and programs, and other news and public <br />services announcements that may benefit the community. <br />Bid Results Summary <br />Rank <br />Bidder's <br />Name <br />Location <br />Base Bid <br />1 <br />Outdoor <br />Anaheim <br />$1,420,619.09 <br />Dimensions <br />LLC <br />NR <br />Encore Image, <br />Ontario <br />Non - <br />Inc. <br />Responsive <br />The RFP was advertised on the City's online bid management and publication system, <br />with bids due on August 11, 2023 (Exhibit 2). Eight (8) bidders participated in a site <br />walk, and two (2) organizations submitted responses, Outdoor Dimensions, LLC and <br />Encore Image, Inc. Only Outdoor Dimensions, LLC's proposal was deemed responsive <br />(Exhibit 3). Under the RFP, bidders were required to provide marquee design options. <br />The selected bidder is Outdoor Dimensions LLC, located in Anaheim. Under the <br />agreement, the scope of services includes: source the digital marquee displays and <br />structures; construction/installation of structure, including all necessary excavation, <br />electrical connection, concrete work, and landscaping; additional geotechnical services, <br />if needed; traffic control, wherever applicable; installation of screen. <br />Proiect Details <br />Currently, the City owns a single digital marquee at Santa Ana Stadium, which was <br />already upgraded as part of this project. Staff has identified six locations for additional <br />digital marquees, with one alternate location (Exhibit 12). These marquee locations <br />were selected by a cross -departmental team, including the City Manager's Office; <br />Parks, Recreation, and Community Services Agency; and Public Works Agency, <br />following significant research, site walks, and engineering consultation. All but one <br />marquee location is in a City park. The locations were chosen based on their distribution <br />throughout the city (factoring in the existing marquee at Santa Ana Stadium), placement <br />near entrances of popular or well -used City parks or publicly visible sites, an analysis of <br />