Item 14 - Agreement with Outdoor Dimensions, LLC for Digital Marquees

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Digital Marquees August 6, 2024 Page 3 average daily traffic volume on nearby streets (Exhibit 13), and their feasibility for construction and connection to the necessary electrical power supply. The six locations and one alternate site are: • Centennial Park, 3000 W. Edinger Ave. • Thornton Park, 1801 W. Segerstrom Ave. • Jerome Park, 2115 W. McFadden Ave. • Delhi Park, 2314 S. Halladay St. • Rosita Park, 706 N. Newhope St. • Bowers Museum south parking lot, 1910 N. Main St. o Santiago Park (alternate location to Bowers and Rosita), 2535 N. Main St. The Bowers Museum location is the preferred site in that area of town for its visibility and placement near an important City asset (Bowers). The City would allow Bowers to share information about its events and programs on the marquee. This location is pending an agreement with Bowers to place the marquee on their parking lot. An alternate location is nearby at Santiago Park. Due to budgetary constraints and to ensure the marquees are widely distributed around the community, should the marquee at Bowers not move forward, the City will prioritize the installation of a more costly double -sided marquee at Santiago Park and will forgo the marquee at Rosita Park. Content selection and placement on the digital marquees will be overseen by the City Manager's Office and/or other City departments as determined by the City Manager. The digital marquees are not intended for commercial advertising purposes. The screens have 64 levels of display dimming that can be applied automatically, manually, or as scheduled by staff. Additionally, each screen has a light sensor, allowing it to automatically adjust the brightness according to display direction and lighting conditions. Community Outreach Staff attended three neighborhood meetings and events in areas surrounding the potential signs and hosted six community meetings near each sign location. The City mailed postcards in English, Spanish, and Vietnamese to 1,458 residential addresses within 1,000 feet of each potential digital marquee to notify them of the planned project and to invite them to the community meetings to learn more. The City received positive feedback about the digital marquees from attendees at the community and neighborhoods meetings. Staff answered questions about the type of content that would be placed on the marquees, the brightness levels of the screens at night, and other details. No resident voiced opposition to the project. Project Delivery To deliver a complete project, in addition to the contract, the estimated total project delivery cost includes construction administration, inspection, and testing, along with an allowance for contingencies to account for unexpected or unforeseen conditions. Construction administration and inspection includes construction management,