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CUP 76-6 Santa Fe Land Improvement Company D. Comparable Applications or Circumstances: Conditional use permit 75-2, llO S. Harbor Boulevard, to permit the establishment of an off-premise advertising sign in the C 2 District was denied by the Planning Commission on 4/15/75 and by the City Council on 5/12/75. E. Surrounding Zoning: See attached SDM. F. Present Use: vacant pPoperty 3. General Plan Compatibility: The General Plan indicates industrial at this location. 4. Staff Evaluation: In evaluating the proposal under consideration, staff took into consid- eration the following: (1) the City of Santa Ana's General Plan, in- cluding the newly adopted Scenic Corridors Element; (2) the designation of Grand Avenue as an arterial street providing two entrance points into the City; (3) the recently adopted ordinance amendment NS-1301 pertaining to yard, landscaping and offstreet parking requirements in the industrial use districts; (4) Section 41-638 of the Santa Ana Zoning Ordinance setting "Standards for granting applications for minor exceptions, vari- ances and conditional use permits and appeals." There are approximately seven off-premise advertising signs along Grand Avenue between Fairhaven Avenue and Dyer Road at present. The total length of Grand Avenue between Fairhaven Avenue and Dyer Road is approximately 4.5 miles. Therefore, at present, there are approximately 1.5 off-premise advertising signs per mile along Grand Avenue, which would appear to be more than adequate to serve the advertising needs of the area. The Scenic Corridors Element Df the City's General Plan identifies Grand Avenue as an arterial providing two entrance points into the City. In discussi.ng the entrance point concept, the Scenic Corridors Plan states that, "An.entrance point or entryway into the City may constitute a con- tinuous treatment along the street or entry point, not merely a single sign." To begin to clutter an arterial street designated as an entryway'into the City with numerous off-premise advertising signs would be a detriment to the City's image. The recently adopted ordinance amendment NS-1301 provided for additional landscaping requirements and for compact parking stalls in the industrial use districts. In discussing the landscape setback requirements, it was stated that: "Landscaped developments are attractive to potential indus- trial occupants and result in increased desirability of the property. This is reflected in higher property values and, hence, revenue to the City. The success, prestige and increased land values of the Irvine Industrial Complex over the past few year~ have been due in no small part to the well landscaped, park-like environment established throughout' the area, an environment created not by one building or one block but by the entire complex." As the proposed off-premise advertising signs are to be located in the southeast industrial area, which presently contains some of the newer and more attractive industrial and office complexes in the City, and as a large portion of the southeast industrial area is still undeveloped, it is staff's feeling that the proposed off-premis~ ~dYertising signs w~u!d be a detriment to and in conflict with the intended up-grading of the City's industrial areas as reflected in ordinance amendment NS-1301. CUP 76-6 Page 2