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5/6/2003 <br />o All Signs America in Tustin, CA (two years). <br />All Signs America has provided bronze plaques; water jet cut, router cut and cast metal <br />letters to many of its customers. We have worked with York, Matthews, Meie&hen- <br />Wengler, Gemini and several other major foundries. We have found the quality of <br />Matthews and Gemini to be consistently very good. However, being such large <br />companies, they dictate with lead-times and delivery schedules which can vary from <br />order to order by a few days to several weeks, depending on their backlog at the time the <br />order is placed. Also, these companies have a standard letter allowance depending on the <br />area of the plaque and charge for each letter over that allowance. Recognizing that the <br />plaques to be ordered in this procurement have varying amounts of text and, in all cases, <br />exceed the standard allowance, we retained Mr. Don Johnson, a retired, senior marketing <br />and sales manager whose career was in the bronze plaque industry. With Mr. Johnson's <br />assistance, we have selected a foundry that has the latest technology processes for <br />creating the molds, thus being able to cast the finest detail. <br />As a foundry, BPL Bronze International is headquartered in Toronto, Canada. They <br />have a recommend letter allowance like the other companies, but unlike their competitor, <br />they do not charge extra for additional characters. As previously stated, we select <br />subcontractors with proven capability and quality. Because BPL was a new company to <br />us, we used the RFP Exhibit art work as a basis for generating the artwork for the small <br />bronze plaque. BPL has produced a sample of this plaque to demonstrate the quality of <br />their work. BPL produces a wide variety of bronze and aluminum plaques. A BPL <br />brochure is attached (Exhibit 1), showing photographs of the variety of plaques they have <br />manufactured. Like their competitors, they have a recommended letter allowance. <br />However, unlike their competitors, they do not charge for additional characters and have <br />a maximum lead-time of four weeks from proof approval to shipment. As previously <br />stated, we select subcontractors with proven capability and quality. Because BPL was a <br />new company to us, we used the RFP Exhibit art work as a basis for generating the <br />artwork for the small bronze plaques. The artwork we provided is in Exhibit 2. After <br />examining the artwork, they determined that it is impossible to cast the text in the logo. <br />They agreed to produce the casting in one week, but we had to eliminate a review of the <br />final artwork prior to casting. Consequently, there is a mistake on the proof. The <br />justification of "SMITH HOUSE" is not centered, as it should be. All Signs America is <br />pleased to provide a sample, as Exhibit 3 (contained in a separate binder), to show the <br />quality of the product we will provide. Recently, BPL has produced plaques for the City <br />of Hermosa Beach, CA. These plaques, recognizing the City's famous surfers, are <br />embedded in the City's pier and have held up very well under constant foot traffic. <br />4. Relevant Experience <br />As a firm, All Signs America has had similar contracts in which the project <br />components were procured from a subcontractor and we provided the management <br />and installation of the final product. <br />The information in this proposal is proprietary to All Signs America and is for the use of the City of Santa Ana for the <br />evaluation of this procurement <br />4 <br />