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• Preparing and issuing press releases as needed. <br />• Preparing a final report detailing all aspect of the educational program. <br />Summary of deliverables: <br />1. Plan of Action <br />2. Moving Violators skits (Two actors per skit. Skits are 15 to 20 minutes long.) <br />a. 25 presentations to students <br />b. 4 presentations to senior centers <br />3. Coordinating and conducting two youth-led pedestrian safety projects. (The <br />scope of these projects needs to be defined.) <br />4. Coordinating the distribution of pedestrian and traffic safety materials to <br />neighborhood associations <br />5. Collateral materials <br />a. Instructional packet for participating schools (Qty. of 25) <br />b. Pencils (Qty. of 12,500) <br />c. Stickers (Qty. of 12,500) <br />d. Coloring books (Qty. of 20,000) <br />e. Crayons (Four-packs /Qty. of 20,000) <br />f. Rulers (Qty. of 5,000) <br />g. Student fact-sheet handouts (Qty. of 5,000) <br />h. Neighborhood Association handout (Qty. of 5,000) <br />6. Murals (Qty. of 2, approximately 10' high x 30' wide) <br />7. Press releases to publicize the program (Number of releases TBD) <br />8. Final report <br />Work Plan <br />Maricich & Associates will strive to achieve maximum efficiencies in the execution of the <br />work plan. Although the final due date for all activities is July 30, 2006, we hope to be <br />completed earlier than that date. <br />Ideally, our goal is to launch a significant number of Moving Violator pedestrian safety <br />presentations within the same general time period- for instance, in the same month. If <br />this can be achieved, then it would be advantageous to create "Pedestrian Safety" <br />month for maximum impact with public relations efforts. <br />Also, there are a number of public relations advantages related to the final selection of <br />the actors or theatre group we select. For instance, if we align ourselves with a local <br />theatre group that already has a strong presence in the community, there may be some <br />interesting news stories that could be generated by that. Or possibly, we could align <br />ourselves with a local educational institution (high school or college) that has a theatre <br />curriculum and commission their students to conduct the skits. This last option may <br />result in some great press pickup with the angle of "students teach students about <br />pedestrian safety." <br />6 <br />