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City of Santa Ana Public Works Agency <br />Response to RFP for General Right of Way Services <br />e. Utilize generally accepted valuation methodology to estimate the fair market value in continued <br />use and liquidation value of the appropriate items owned by the business. <br />Goodwi"usiness Valuations <br />1. Provide preliminary goodwill loss estimates to be used for initial settlement purposes. Preliminary <br />goodwill loss studies will be based upon any and all data, which may be provided by the business <br />owner, including owner/management interviews and historical financial statements. Additionally, a <br />site and area inspection, market research and financial review will be performed. <br />2. The preliminary goodwill loss estimates shall be presented in a letter (three originals) with attached <br />schedules. Included with this letter will be the purpose and function of the assignment, the sources of <br />information relied upon, a brief description of the business appraised, and the valuation methodology <br />employed. <br />3. The California Eminent Domain Statutes clearly state that only goodwill loss is compensable, not <br />total goodwill. It is; therefore, essential that the goodwill appraisal be responsive to the statutes and <br />presents the acquirer with goodwill loss amounts. Goodwill loss appraisals will be transmitted in the <br />form as a statement of valuation data that meets or exceeds the requirements for exchange in legal <br />proceedings of the jurisdiction in which the business are located. The purpose of the goodwill loss <br />appraisals will be to determine the goodwill loss, if any, to the business as a result of eminent <br />domain actions. <br />Review Appraisals <br />Review appraisals will be provided for each appraisal in accordance with state and federal laws, as well <br />as Caltrans and City policies and procedures. Review appraisals will meet USPAP, Standards Rule 3- <br />1(g) and will include a check of all mathematical calculations and a determination that all relevant and <br />appropriate appraisal methodologies have been employed. Review appraisals and the original appraisals <br />will be forwarded to the City to establish Just Compensation for the acquisition of the property needed <br />for each specific assignment. Appraisals will be reviewed to (a) Ensure the appraiser's documentation, <br />including valuation data and the analysis of the data, demonstrates the soundness of the appraiser's <br />opinion of value and that the appraisal report conforms to the requirements of established appraisal <br />practices; and (b) Ensure the appraised amount is equitable and represents a proper amount for the offer <br />and just compensation in accordance with the Uniform Relocation Assistance and Real Property <br />Acquisition Policies Act of 1970, as amended, and Gov. Code 7260 et. Seq. <br />Negotiation and Acquisition <br />1. Paragon will attend project start-up meetings with the City staff and other consultants. Also, we will <br />attend regular project status meetings. <br />2. Obtain costs for appraisal services, including Furniture and Equipment ("F&E"), if applicable, and <br />submit to City staff for final approval and coordinate with staff and appraisers for any <br />] questions/comments regarding the reports. <br />i <br />5 <br />