A WHITE & YELLOW CAB, INC 1 - 2005

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Start Up - The Uphill Push For Service In the 1980's there was only one taxi company serving Orange County - "Yellow Cab ". The leadership of A White and Yellow Cab Inc., saw an opportunity to provide a timely, courte- ous, and uniformed service to win the business of a county long dependent on the traditional "Yellow Cab" monopoly (Yellow Cab was the only taxi available at the time.) As choices were limited, service did suffer at that time. We strove to provide a better service & choice. Original service started in Santa Ana, Irvine, Brea, Tustin, Yorba Linda, Placentia, Irvine, and the area then known as "Saddleback Valley" an area comprised of the previously un- incorporated communities of South Orange County, including Mission Viejo, Lake Forest, El Toro, Laguna Hills, Laguna Niguel, and Dana Point. Licensing and City Council approval was obtained for these areas and earned at a time that the Orange County Taxi Administra- tion Program was not even in existence. Regulation of the taxicab industry was up to each city, creating a very tedious and exacting approval process that we were able to meet and exceed. Our fleet grew to about a maximum of 20 taxicabs at the end of 1986 to about a maximum of 30 at the end of 1987. Slow and deliberate planning assured that only the latest model vehicles and most select drivers would develop the company's reputation and future growth opportunities. In late 1987 and early 1988, we expanded the operation to include virtually all regulated cities within Orange County. This included winning very scrutinizing licensing approval from the Newport Beach City Council, Costa Mesa, Huntington Beach, Fullerton, and even Anaheim which was very selective about the level of service provided to it's residents and worldwide visitors (details on Anaheim provided in next section.) The end of 1988 and start of 1989 created a fleet of about 40 -50 taxicabs that would con- tinue to grow as the demand for the timely, sharply dressed drivers in well maintained ve- hicles grew. The fleet grew steadily and in a controlled manner from the years of 1990 through 1996. Approximately 10 taxicabs a year were carefully added on to avoid oversaturation of the market during this time and to maintain the reputation of a superior transportation provider. The start of 1996 had brought us to the average of about 100 taxicabs in total Similar Experience - John Wayne Airport We were awarded an operating agreement on September 171 1996 following a competitive proposal process with an incumbent taxi service operator of 20 years. Operations started on October 1, 1996. We worked conscientiously to provide the highest level of service ever available at JWA. An auditor's report from 1997 stated the company was in, "substantial compliance with the terms of it's operating agreement and that the Airport was pleased with the company's overall performance." On October 1, 1998, we received a letter of appreciation from the Airport Director acknowl- edging the efforts of the company in response to a group of physically challenged visitors arriving at JWA. We were able to contract out the nine - person group to Medi -Van services for their special needs, although unable to assist directly.