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In a local government the size and complexity of Santa Ana, the program evaluation should be carefully structured. To begin this effort, we will review federal and state reports (e.g., CAPERS, Annual Reports, General Plan progress report, and other internal progress reports). We will also provide a policy and program matrix for staff to complete that documents progress in achieving the goals of the 2000-2005 Housing Element. This matrix will assist in determining the need to modify existing programs, introduce new programs, or eliminate obsolete ones. After distributing the information to City staff and receiving Quantified and Qualitative information regarding the current programs, we will then conduct a series of interviews with City staff responsible for program implementation. The purpose of the interviews will be to hone in on individual programs to propose modifications that are needed to improve success, delete programs that are no longer necessary, or add new initiatives needed to meet unmet or future housing needs. The Planning Center brings significant experience to bear in this effort. We recently completed an extensive housing program evaluation for the City of Pasadena. This effort reviewed and made modifications to the Ciy's most critical housing programs and developed eleven new housing initiatives to pursue for the Housing Element. The Urban Land Institute held a Technical Assistance Panel to review the report, and endorsed all the recommendations. In April 2007, the City Council earmarked nearly $10 million in funds to implement the report. Housing Vision and Policy Framework The Ciy's vision is to be the dynamic urban center of Orange County, acclaimed for its investment in children, neighborhood pride, enriching cultural experiences, appreciation of diversity, thriving economic climate. Quality government services, and leadership among California cities. The Ciy's Housing Element should reflect, augment, and implement that vision, providing the foundation and umbrella for all housing activities. Moving from vision to reality, however, raises several fundamental Questions of great importance to the City of Santa Ana: • What type of housing is needed to facilitate and encourage a thriving economic climate and recruit the future workforce? • What types and prices of housing are necessary to provide a broad range of housing choices suited to different lifestyles? • To what extent should the City promote Quality rental and ownership assistance to its community? Page 2-10 Proposal to City of Santa Ana