25G - GO LOCAL PRGM STEP 2 - Laserfiche WebLink

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Develop Themes and Messages In conjunction with the City of Santa Ana, Consensus will develop themes and messages that will shape all communications with identified audiences. The messages will highlight the long term economic, transportation and cultural benefits of the project. Messages will be refined throughout the project in response to emerging community issues and project milestones. Stakeholder Database Consensus Inc. will develop the initial database of key community and business organizations and leaders. The database will include elected officials, neighborhood associations, local organizations and institutions, community centers, schools, and employment centers. The database will be used to communicate with stakeholders for the life of the project and will be carefully categorized to allow for tailored communications to specific stakeholder groups. Project Hotline An "800" telephone hotline number will be set up for the project. The recorded message will direct callers to various options such as asking a question, leaving a comment, more information about the public hearings or being added to the mailing list. All communications will be logged and those voicemail messages indicating support for the project will be saved electronically as audio files, and used to demonstrate support to decision- makers. Project E-mail An a-mail account will be established and managed by Consensus Inc. The a-mails received will be logged and summarized before being forwarded to the City of Santa Ana on a weekly basis. If there are any a-mails received that require special attention, they will be forwarded immediately. Project Fact Sheet Consensus will develop a bilingual (English/Spanish), graphically pleasing fact sheet that showcases the City's vision of the transportation, economic development, and regional interconnectivity as a result of the project. The fact sheet will include a support card that can be used to add project supporters and others to the project communications database. Web site Consensus will provide recommendations to the City of Santa Ana for creating a standalone project Web site to properly highlight the project brand and messaging. The site will include interactive components that can further engage potential supporters and stakeholders. A section for people to sign up to receive project updates will be added. The Web site will be a virtual home to all public documents, including the fact sheet, frequently asked questions, newsletter and public meeting documents. Newsletter Consensus will work with the City of Santa Ana to develop afull-color newsletter that will be mailed to the project database and also distributed at the scoping meetings. The newsletter would include more thorough background information on the project and all of its components, giving a clear picture of the City's current planning efforts and the benefits to the public for such a comprehensive effort. i Team Meetings Consensus will coordinate with the project team, participate in team meetings and strategy discussions in person or on conference calls, prepare for milestones, and report on communications and outreach matters. Consensus has included in this scope of work attendance at one monthly project development team (PDT) meeting from January through March, and two bi-weekly technical team meetings every other Wednesday during the month of January. Consensus has also planned for three additional team meetings on such topics as station design. 25G-27