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Task Description: <br /> Aligned with the `pledge' theme for 2010, the contest will be designed drive the public to <br /> the ROC web site and to engage community members in actively taking emergency <br /> preparedness actions. The content and promotion will be implemented through the use of: <br /> a. Promotion Plan Brief - create a 2-3 page brief that specifies content details and <br /> the promotional timeline <br /> b. Contest & Judging Criteria -this includes detailing contest parameters and rules <br /> that are in accordance with grant funding regulations or stipulations, as well as <br /> establishing judging and award parameters <br /> c. Media Announcements -press releases, media calendars and other appropriate <br /> press outreach to announce the contest, encourage entries, showcase selected <br /> finalists and ultimately promote winners <br /> d. Contest Partnering -explore and, if appropriate, secure a partnership with a media <br /> property (KOCE, KABC) and/or school (UCI, Chapman College) to assist with <br /> contest and promotional production <br /> e. Web Site -create contest widget, sign-ups and database structure to support <br /> promotion <br /> f. Viral Promotion of Selected Submissions -leverage appropriate contest <br /> submissions for viral online promotion <br /> g. ROC Video -create and virally distribute ROC-developed video promoting the <br /> contest (and demonstrating potential approaches) <br /> h. Online Promotion - create a plan for online promotion through countywide web <br /> sites, portals and other channels <br /> Responsibilities: <br /> WBC shall: <br /> a. Develop the promotion and seek plan approval from the ROC Advisory <br /> Committee <br /> b. Execute the promotion in accordance with the approved plan <br /> Santa Ana shall: <br /> a. Approve plan and promotion elements <br /> Completion Criteria: <br /> This task is considered complete upon the deployment of all tasks as per the Phase II <br /> <br /> Marketing Plan, the Promotion Plan Brief and/or agreed upon departures. <br /> 25A-18 <br /> <br />