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<br /> with Essergy, plus half day one-an-one evaluation session to select <br /> target companies for one-an-one counseling. <br /> Workshop topics: <br /> · Market and competitive analysis <br /> · Operational streamlining and savings <br /> · Communicating your value proposition, including utilizing Internet <br /> marketing and social media <br /> · Understanding and finding financing <br /> Workshop materials: <br /> · IFC SME Toolkit - also to be made available to non-workshop <br /> participants through the Orange County Hispanic Chamber of <br /> Commerce <br /> Selection process guidelines: <br /> · Does the company have viable market and business prospects? <br /> · What is the likelihood of relatively near-term success? <br /> · Are there Willing potential industry and other collaborators? <br /> · What is the likely cost per job saved? <br /> · Is the company willing to provide access to its records? <br /> · Is the owner ready to support. implement and "champion" any <br /> suggested changes? <br />February - Essergy Project Managers analyze selected companies, establish <br />March, work plan, desired outcomes, success Indicators and measurement <br />2010 milestones. <br /> · Project managers conduct initial triage to identify key challenges for <br /> each company selected. and to prioritize solutions. <br /> · Project managers create specific Essergy Team for each company. Not <br /> every company will need every service. <br /> · Project managers create schedule, measurable milestones for each <br /> Essergy Team engagement <br />March - Essergy Teams work with selected companies to adopt practices that <br />August, will retain employees or keep the company from moving out of the <br />2010 County. <br /> · Site visits. owner meetings, staff interviews as appropriate, etc. <br /> · Methods and tools indicated in preceding methodology section: <br /> · Quick interventions on "crisis" issues <br /> · Identify current and potential assets. value-chain contributors and <br /> constraints, etc. <br /> · Leverage Santa Ana WIS, Hispanic Chamber, Essergy r~sources and <br /> contacts (including angel financing If appropriate). <br /> · Continuous progress evaluation and strategy adjustment <br /> <br />'Esseroy consu{ti11B Rapid Response Services: A Proposal to Santa Ana W/O/R/K Center. 10/29/2009. Page 6 <br /> <br />!::YI-lI~IT 11 <br />