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<br />"champions" for companywide change and created internal communications <br />programs to help employees through systemic changes; She has also developed <br />and implemented strategic community programs and handled crisis communications. <br />In addition, she developed communications I culture Change programs for eight bank <br />mergers in four years, involving a review of products I pricing and merging of <br />Offerings. <br /> <br />· Patricia Minassian, Market Analysis/Marketing and Business Development. <br />Ms. Minassian is a senior marketing strategist in the areas of medical devices, <br />healthcare, technology, manufacturing and non-profits. She provides outsourced <br />marketing analysis, marketing and business advisory services to small <br />manufacturing clients through a California non-profit program funded by the U.S. <br />Department of Commerce. She works one-on-one with clients to problem-solve, <br />identify opportunities, develop strategies and write recommendations designed to <br />help small businesses succeed. She has also worked with a number of private- <br />sector companies including VQ Orthocare, The Merit Companies and LifeMasters, <br />Inc., directing strategic initiatives, and brand positioning and alignment with the <br />company direction. For Apria Healthcare Group, she designed brand promotions, <br />clinical education and messaging. <br /> <br />· The Orange County Hispanic Chamber of Commerce. The Hispanic Chamber will <br />provide wOrkshop sponsorship and meeting space, as well as support business <br />owners in learning to use technology to enhance their businesses, Including Internet <br />training. <br /> <br />pssergy consuftine Rapid Response Services: A Proposal to Santa Ana W/O/R/K Center. 10/29/2009. Page 9 <br /> <br />I:Vl-IlQIT A <br />