Laserfiche WebLink
<br />Task 2: <br /> <br />Micro Campaians <br /> <br />Objective: <br />Develop and implement a series of promotions for ROC during 2010 <br /> <br />Task Description: <br />The micro campaigns will be designated promotional initiatives that will e individually <br />implemented with a specific beginning and end date (see following sub-t sks for specifics). <br /> <br />Responsibilities: <br />See sub-tasks for specifics. <br /> <br />Completion Criteria: <br />This task is considered complete when all budgeted sub-tasks have bee completed in their <br />respective entirety. <br /> <br />Task 2-A: <br /> <br />'Pledae to Prepare' Promotion <br /> <br />Objective: <br />Develop, implement and launch a 6-8 week promotion that 'launches' a ew ROC 'pledge' as <br />the thematic linchpin for the 2010 campaign. <br /> <br />Task Description: <br />The promotion will include the public pronouncement that ROC will seek a to-be-determined <br />number of 'pledges' from Orange County residents, businesses and co munity members that <br />commit them to take emergency preparedness action through the use 0 : <br /> <br />a. Promotion Plan Brief - create a 2-3 page brief that specifies pro otion details and <br />timeline <br />b. Media Announcement - press release, press conference and oth r appropriate press <br />outreach leveraging key partners (i.e. Supervisor Pat Bates office etc.) <br />c. Corporate Advisory Council Advocacy & Support - press confere ce and other <br />appropriate leveraging of the re-established group (see Task 3 fo more details) <br />d. Radio Advertisements - develop and implement a 4-6 week radio promotional <br />campaign similar in scope to the Phase I Clear Channel program n 2009 <br />e. ROC Web Site - create 'pledge' widget, ticker, online sign-up for and database <br />structure to support promotion and capture/track pledges <br />f. Online Promotion - create a plan for online promotion through co ntywide web sites, <br />portals and other channels <br /> <br />Responsibilities: <br /> <br />WBC shall: <br /> <br />a. Develop the promotion and seek plan approval from the ROC Ad isory Committee <br />b. Execute the promotion in accordance with the approved plan <br /> <br />Santa Ana shall: <br /> <br />5 <br />