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<br />a. Approve plan and promotion elements <br /> <br />Completion Criteria: <br />This task is considered complete upon the deployment of all tasks as pe the Phase II <br />Marketing Plan, the Promotion Plan Brief and/or agreed upon departure . <br /> <br />Task 2-8: <br /> <br />Video Competition <br /> <br />Objective: <br />Develop, implement and launch a 6-8 week contest and promotion cent red around the <br />creation of videos (:10 to :15 seconds) from the community that compel, inspires, <br />demonstrates and/or underscores a pledge to emergency preparedness <br /> <br />Task Description: <br />Aligned with the 'pledge' theme for 2010, the contest will be designed dr ve the public to the <br />ROC web site and to engage community members in actively taking em rgency preparedness <br />actions. The content and promotion will be implemented through the us of: <br /> <br />a. Promotion Plan Brief - create a 2-3 page brief that specifies cont nt details and the <br />promotional timeline <br />b. Contest & Judging Criteria - this includes detailing contest param ters and rules that <br />are in accordance with grant funding regulations or stipulations, a well as establishing <br />judging and award parameters <br />c. Media Announcements - press releases, media calendars and ot er appropriate press <br />outreach to announce the contest, encourage entries, showcase elected finalists and <br />ultimately promote winners <br />d. Contest Partnering - explore and, if appropriate, secure a partner hip with a media <br />property (KOCE, KABC) and/or school (UCI, Chapman College) t assist with contest <br />and promotional production <br />e. Web Site - create contest widget, sign-ups and database structu to support promotion <br />f. Viral Promotion of Selected Submissions - leverage appropriate ontest submissions <br />for viral online promotion <br />g. ROC Video - create and virally distribute ROC-developed video romoting the contest <br />(and demonstrating potential approaches) <br />h. Online Promotion - create a plan for online promotion through co ntywide web sites, <br />portals and other channels <br /> <br /> <br />Responsibilities: <br /> <br />WBC shall: <br /> <br />a. Develop the promotion and seek plan approval from the ROC Ad isory Committee <br />b. Execute the promotion in accordance with the approved plan <br /> <br />Santa Ana shall: <br /> <br />a. Approve plan and promotion elements <br /> <br />Completion Criteria: <br /> <br />6 <br />